Shalom Life | April 24, 2014

Angry Birds Coming to Israel

The birds are flying off to the Holy Land.

By: Omer Shachnai

Published: April 16th, 2011 in Business » Israel

Angry Birds Coming to Israel

Angry Birds, one of the all-time most addictive games, which has already been declared a phenomenon, is coming to Israel. YPL, an Israeli company, has signed an agreement with Rovio -- the creator of the game -- which grants the company the privilege to sell merchandise of the popular and quite vengeful birds in Israel.

The company plans to take Israel by a storm by marketing tons of Angry Birds products in as many locations as possible. Amongst the planned merchandise you can find equipment for school, iPhone covers, shoes and clothing, bags, party stuff and more.

“We are proud and excited to represent Rovio in Israel. Angry Birds is a new, contemporary and refreshing product, whose popularity we believe will translate to a huge success in Israel. The demands for these products is tremendous,” said Avi Morgenstern, the CEO of YPL.

In case you are still not familiar with the game, it shows a bunch of cute yet furious birds who are fighting mean, green pigs. Of course, there is a cause for the war -- the greedy pigs are stealing the birds’ eggs. Here is where you, the player, comes in: Your job is to bombard those greedy green pigs with the birds using a slingshot.

Angry Birds was first launched in 2009 as an iPhone application, available for download in Apple’s app store. Since then, the game has become more than just “a game” and as aforementioned, today it is considered a worldwide social and cultural phenomenon with everyone playing it (from kids to adults) everywhere (including the office, meeting rooms, the subway and more).

Following the success of the application, the creator Rovio (based in Finland) moved on to creating special-themed versions for the game for Christmas, Halloween and so on. Altogether the application has been downloaded more than 100 million times. A PC version has also been released. There were also some rumours regarding a possible Angry Birds movie in the future. Imagine that.

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