Shalom Life | May 28, 2015

Angry Birds Coming to Israel

The birds are flying off to the Holy Land.

By: Omer Shachnai

Published: April 16th, 2011 in Business » Israel

Angry Birds Coming to Israel

Angry Birds, one of the all-time most addictive games, which has already been declared a phenomenon, is coming to Israel. YPL, an Israeli company, has signed an agreement with Rovio -- the creator of the game -- which grants the company the privilege to sell merchandise of the popular and quite vengeful birds in Israel.

The company plans to take Israel by a storm by marketing tons of Angry Birds products in as many locations as possible. Amongst the planned merchandise you can find equipment for school, iPhone covers, shoes and clothing, bags, party stuff and more.

“We are proud and excited to represent Rovio in Israel. Angry Birds is a new, contemporary and refreshing product, whose popularity we believe will translate to a huge success in Israel. The demands for these products is tremendous,” said Avi Morgenstern, the CEO of YPL.

In case you are still not familiar with the game, it shows a bunch of cute yet furious birds who are fighting mean, green pigs. Of course, there is a cause for the war -- the greedy pigs are stealing the birds’ eggs. Here is where you, the player, comes in: Your job is to bombard those greedy green pigs with the birds using a slingshot.

Angry Birds was first launched in 2009 as an iPhone application, available for download in Apple’s app store. Since then, the game has become more than just “a game” and as aforementioned, today it is considered a worldwide social and cultural phenomenon with everyone playing it (from kids to adults) everywhere (including the office, meeting rooms, the subway and more).

Following the success of the application, the creator Rovio (based in Finland) moved on to creating special-themed versions for the game for Christmas, Halloween and so on. Altogether the application has been downloaded more than 100 million times. A PC version has also been released. There were also some rumours regarding a possible Angry Birds movie in the future. Imagine that.

Warren Buffet Invests in Israeli Company, Again Warren Buffet Invests in Israeli Company, Again TrendingIsraeli Companies Make Gartner's Innovative 'Cool Vendors' List Israeli Companies Make Gartner's Innovative 'Cool Vendors' List TrendingJEDx 2015 Gives Toronto's Young Professionals a Real Life Lesson JEDx 2015 Gives Toronto's Young Professionals a Real Life Lesson Trending
 

Despite Calls to Ban Action Bronson's NXNE Set, the Show Will Go On

May 27, 2015 | By Daniel Koren
Despite Calls to Ban Action Bronson's NXNE Set, the Show Will Go On

Change.org launches petition that accuses the rapper of glorifying "gang-raping" and "murdering women"

Read More

Warren Buffet Invests in Israeli Company, Again

May 27, 2015 | By Viva Sarah Press
Warren Buffet Invests in Israeli Company, Again

Ramat Gan-based energy savings solution company, eVolution Networks, completes $22.5 million funding round

Read More

”Remove the Flag or Leave the Apartment," Vienna Landlord tells Jewish Tenant

May 27, 2015 | By B. Shane Morganstein
”Remove the Flag or Leave the Apartment," Vienna Landlord tells Jewish Tenant

Tenant ordered to remove Israeli flag from window, or face eviction

Read More

Muslim Televangelist Warns Followers that Masturbation Will Lead to Hand-Pregnancies

May 27, 2015 | By B. Shane Morganstein
Muslim Televangelist Warns Followers that Masturbation Will Lead to Hand-Pregnancies

A warning from a Muslim televangelist urges viewers not to masturbate, lest their hands become pregnant in the afterlife

Read More

How Should Pro-Israel Voices Tackle the War of Ideas on College Campuses?

May 27, 2015 | By Jeffrey F. Barken, JNS.org
How Should Pro-Israel Voices Tackle the War of Ideas on College Campuses?

While organizations are fighting against the BDS movement on campus, some experts claim that not enough Jewish students are "fighting back"

Read More

WATCH: David Blatt Leaves LeBron James Hanging on a High-Five

May 27, 2015 | By Daniel Koren
WATCH: David Blatt Leaves LeBron James Hanging on a High-Five

The Israeli NBA coach and King James were caught having a pow-wow during the Cavs' romp over the Atlanta Hawks

Read More

New Bill Would Have Israeli Students Learn Both Hebrew and Arabic From the 1st Grade

May 27, 2015 | By B. Shane Morganstein
New Bill Would Have Israeli Students Learn Both Hebrew and Arabic From the 1st Grade

"Knowing the language of the other is the basis for understanding and mutual respect, which are necessary in the current situation in Israel"

Read More

Al Pacino Pulls Out of 'Nazi' Play Written by Hitler Supporter

May 27, 2015 | By Ashley Ramnarain
Al Pacino Pulls Out of 'Nazi' Play Written by Hitler Supporter

The actor had agreed to narrate in a stage adaptation of 'Hunger,' but pulled out upon discovery of author Knut Hamsun's enthusiasm for Nazism

Read More

More Headlines