El Al Nominated for 'Airline Oscars'
Israeli company nominated in six categories in APEX annual survey. Competitors include 69 airlines from 37 countries.
Will El Al win the "airline Oscars", held annually by the APEX organization? According to a document received by the Israeli airline's management in recent days, the company is nominated in six different categories in a survey examining the flight experiences of different airlines' passengers.
Some 60,000 passengers from all over the world took part in this year's survey, which included about 70 airlines from 37 countries. The respondents were asked to rate their flight experiences according to different variables, including food, service and in-flight entertainment.
The Airline Passenger Experience Association (APEX) includes as members most of the world's regular airlines, as well as media corporations, marketing companies, plane and flight equipment manufacturers, etc.
The award ceremony will be held next month during the aviation and tourism industry's APEX 2011 EXPO in Seattle, Washington.
El Al is nominated for awards in six different categories: Overall Flight Experience, the Middle East regional category, Best In-Flight Magazine, Best Ground Experience, Outstanding Safety Video and Best Cabin Ambiance.
The Israeli company is competing against the world's leading airlines, including Singapore Airlines, Emirates, British Airways, Virgin Atlantic, Cathay Pacific, Delta Airlines, Qatar Airways, Air China and others.
"El Al is an airline which gives its passengers a flight experience of the highest international quality. There is always room for improvement, but we should be proud of what El Al has achieved so far," CEO Elyezer Shkedy said Monday.
This article is reprinted with permission from Ynet.