Shalom Life | April 18, 2014

Leonardo DiCaprio Invests in Israeli High-Tech Company

Actor invests in Israeli startup Mobli, which enables users to see real-time events others are watching

By: David Shamah of Israel21c

Published: November 10th, 2011 in Business » Israel

Leonardo DiCaprio Invests in Israeli High-Tech Company

Contrary to popular belief, celebrities aren't all "ditzy." If you've heard of them -- and if they've made a fortune in movies or TV -- chances are they are sophisticated, intelligent people who know how to market themselves. After all, there is a lot of competition out there.

So when a celeb like Leonardo DiCaprio sinks a significant sum into the startup Israeli phone app/website Mobli, you have to figure he knows what he's doing.

Mobli offers a unique and exciting real-time take on mobile video and photography. When you install the app on your phone, or check out the website, you can actually see what someone else is looking at.

According to the company's website, it all started when founder Moshe ("Moshiko") Hogeg was at a concert and could barely see the stage because his view was blocked by everyone in better seats holding up their phones to film the show.

"How cool would it be if he could somehow see everyone else's video from all different angles of the same concert? Not only could he see better videos and photos from better seats, but he could see it from a bunch of different views as it happens!"

Hogeg has been in the social media business almost since its inception. Prior to founding Mobli, he was a social media manager at Nike. A serial entrepreneur, Hogeg also founded Web2sport, where he acquired a soccer team and developed an innovative system to crowd-source its management to fans, eventually selling the product to Israel's leading sports channel.

Hogeg and his Mobli team realized the technology could be useful in contexts other than rock concerts -- such as sports, fashion, news, or just about anything else that interests users. With Mobli, you can see what others are doing in a channel dedicated to a specific interest, and comment on their photos.

You can search for a channel by keyword or location. If a friend is at a wedding, she can take a photo of the event and automatically have it tagged with the location when she uploads it to the Wedding Channel. You can also search for popular events or photos, or for things that are happening in the moment.

This article is reprinted with permission from Israel21c. To read the rest, click here.

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