Shalom Life | July 30, 2015

Swedish-Israeli Payment Solution Company Takes the Fear Out of Online Shopping

Algorithm solution allows customers to pay after goods are received. Klarna raises $155 million in recent fund raising round.

By: Tiffany Stelman

Published: February 6th, 2012 in Business » Israel

Swedish-Israeli Payment Solution Company Takes the Fear Out of Online Shopping

News outlets around the world report on the rising trend of online shopping. In many instances, they say, it even overtakes shopping in stores. But while buying online is on the rise, are our concerns about providing credit card information online any less pertinent than they were years ago?

Many still worry about online shopping and that is why Swedish-Israeli company Klarna says it is continuously working to make online consumers feel safer about sharing their information. Founded in Sweden in 2005 by three students from the Stockholm school of Economics, Klarna is one of Europe’s leading providers of payment solutions for online businesses.

“We do this by letting the consumer receive the goods first and pay afterwards, while we assume the credit and fraud risks on goods from the e-stores.”

The company’s payment solutions,which are built using the Israeli programming language Erlang, are offered by more than 12,000 e-stores across Europe – mainly in Germany, Netherlands, Sweden, Finland, Norway and Denmark. The office in Israel focuses on Research & Development (R&D). Today the company has over 600 employees, most of them working at the headquarters in Stockholm.

“The main idea is that we – instead of just looking at the credit information of the customer – analyze and predict the buying behavior of the consumers,” Yuval Samet, one of the company’s founders, tells NoCamels.

Klarna’s aim is to attract those people who currently avoid online trade due to information security breaches and the possible risks in providing websites with credit card details.

In May 2011, Klarna acquired the Israeli company Analyzd. “We see a great opportunity to dip into the talent pool of Israel and attract new talents to our company, especially within the high-tech segment,” adds Samet.

Last month Klarna received $155 million from new investors. The funding, according to the company, will be used to expand to new countries in Europe, grow in existing markets, develop their services and attract more talent to the organization during the coming year.

This article is reprinted with permission from NoCamels.

The Canadian Army is Acquiring Israel's Iron Dome Technology The Canadian Army is Acquiring Israel's Iron Dome Technology TrendingIsraeli Startups Set New All-Time Record, Raise $1.12 Billion In Last Three Months Israeli Startups Set New All-Time Record, Raise $1.12 Billion In Last Three Months TrendingTeva to Buy Out Allergan in $40 Billion Deal Teva to Buy Out Allergan in $40 Billion Deal Trending
 

WATCH: Jon Stewart Addresses Uproar over his "Secret" Meeting with President Obama

July 30, 2015 | By Daina Goldfinger
WATCH: Jon Stewart Addresses Uproar over his "Secret" Meeting with President Obama

"Something is not a secret just because you don't know about it"

Read More

Canadian Couple: Killing Young Jews Will Save Them from Hell

July 30, 2015 | By B. Shane Morganstein
Canadian Couple: Killing Young Jews Will Save Them from Hell

The couple, convicted of trying to bomb the British Columbia Legislature, hoped to save Jews from growing up and going to "eternal hell"

Read More

WATCH: Viral Video of Israeli Father Shaving his Beard for First Time in 14 Years

July 30, 2015 | By B. Shane Morganstein
WATCH: Viral Video of Israeli Father Shaving his Beard for First Time in 14 Years

People are going crazy for this family's reaction to a man named Mooki shaving his beard

Read More

EXCLUSIVE: JSwipe Founder Opens Up About JDate Lawsuit

July 30, 2015 | By B. Shane Morganstein & Daniel Koren
EXCLUSIVE: JSwipe Founder Opens Up About JDate Lawsuit

"We believe their claims lack merit and we intend to defend our rights vigorously," says David Yarus

Read More

University of Toronto Students Fight Back Against BDS

July 30, 2015 | By Adir Krafman
University of Toronto Students Fight Back Against BDS

U of T Students' Union Board of Directors overwhelmingly rejects creation of BDS committee

Read More

Shaw Festival Review: The Twelve-Pound Look

July 29, 2015 | By Hermine Steinberg
Shaw Festival Review: The Twelve-Pound Look

J.M Barrie's 'The Twelve-Pound Look' is a witty and poignant portrayal of marriage during the Edwardian Era.

Read More

Israeli Archaeologists Discover Remnants of Great Historical Synagogue

July 29, 2015 | By B. Shane Morganstein
Israeli Archaeologists Discover Remnants of Great Historical Synagogue

Using new technology, Israeli archaeologists have unearthed what may be the Great Synagogue of Vilna

Read More

WATCH: Trailer for New Seth Rogen Christmas Movie

July 29, 2015 | By B. Shane Morganstein
WATCH: Trailer for New Seth Rogen Christmas Movie

'The Night Before' "was made by Jews and opens on Thanksgiving"

Read More

More Headlines