Shalom Life | October 25, 2014

Israel's Vodio App Searches for Videos Across the Web

iPad app helps users search and discover videos across the whole internet

By: Jack Luntz

Published: February 27th, 2012 in Business » Israel

Israel's Vodio App Searches for Videos Across the Web

Israeli startup company Vodio created a free iPad app that helps users discover and search for videos across the web – while learning what their preferences are. The app’s goal is to bring all videos to its users under a single umbrella so users no longer have to search the internet to find videos they want to see.

According to the developers, the app – which is currently supported only on iPad devices – tries to constantly adapt to the users’ personal taste in video content. To receive video recommendations, users need to configure the app according to their interests by selecting categories of videos they would like to watch. Categories include Sports, Entertainment, News, Movies, Music and Science. Users can also narrow down their fields of interest by selecting sub-categories. In sports, for example, they can select Football, Tennis, Basketball, etc.

The video categories are lined up on vertical channels that list the videos the app has found. Users swipe their fingers horizontally to move between channels – and vertically to scroll through the videos in these channels.

The Quick Share tool allows users to share their favorite videos on Facebook, Twitter or e-mail. The application’s User Interface is based on interfaces already existing on sites like YouTube and Google. “We are not trying to re-educate people, we just want them to explore with ease. We want the user to enjoy their experience,” CEO Jonathan Messika tells NoCamels.

Vodio plans on three streams of revenue. Primarily, as the users indicate their interests, advertisements can be more easily targeted. The app will also include premium content via MTV, NFL, CNN and other content providers. And the company plans on having affiliated goods from the apple store, offered with the click of a button.

The innovation of Vodio is that it can go beyond iTunes store and allows the user to purchase products from across the web, says Messika. “We know you like Pearl Jam and we know you live in New York – then we can offer you tickets for a Pearl Jam concert in New York,” he adds. The company wants the video to be the hub, or the first step to discover additional content on the internet.

The video discovery market is a competitive one, however, with applications such as shelby.tv and Israeli Deja competing with Vodio.

Vodio Labs Ltd., the company behind Vodio, was founded in early 2011 by Messika, Uri Twig and Ishay Weinstock in Tel Aviv, Israel. Last July, it raised a 200,000 Euro in funding. “We have funding for the next several months,” says Messika. “We want, now, to develop business relations with content and media providers – and we are always open to discuss any future additional investment.”

This article is reprinted with permission from NoCamels.

Wix Named 'Hottest Middle Eastern Startup' Wix Named 'Hottest Middle Eastern Startup' TrendingStartup Club: Hello Doctor Startup Club: Hello Doctor TrendingPÜR Gum Makes Long Lasting Impression on Dragon's Den PÜR Gum Makes Long Lasting Impression on Dragon's Den Trending
 

Seinfeld Finally Joins Facebook and Instagram [VIDEO]

October 24, 2014 | By Ashley Baylen
Seinfeld Finally Joins Facebook and Instagram [VIDEO]

A hilarious video shows Michael Richards asking Seinfeld to take out Netflix and Hulu.

Read More

Seth Rogen and Megan Fox Join James Franco’s ‘Zeroville’

October 24, 2014 | By Ashley Baylen
Seth Rogen and Megan Fox Join James Franco’s ‘Zeroville’

Rogen and Fox will be co-starring alongside Will Ferrell, Danny McBride and Dave Franco

Read More

Mila Kunis Dolls Are Coming To a Store Near You

October 24, 2014 | By Ashley Baylen
Mila Kunis Dolls Are Coming To a Store Near You

Adorable dolls featuring Mila Kunis and Channing Tatum in 'Jupiter Ascending' are coming out in January

Read More

Jews Around the World to Take Part in the Shabbat Project

October 24, 2014 | By Daniel Koren
Jews Around the World to Take Part in the Shabbat Project

Jews in 460 cities across the world to take part in the inspirational Jewish initiative, including Paula Abdul and Mayim Bialik

Read More

Wix Named 'Hottest Middle Eastern Startup'

October 24, 2014 | By Viva Sarah Press
Wix Named 'Hottest Middle Eastern Startup'

Inc. magazine credits Israeli DIY website creation platform with taking a complicated task and making it enjoyable

Read More

‘Fury’ A Blistering Account of World War II—Sans the Holocaust

October 24, 2014 | By Jason Stack, JNS.org
‘Fury’ A Blistering Account of World War II—Sans the Holocaust

The Brad Pitt and Shia LaBeouf-starring film essentially omits the brunt of the Holocaust from World War II

Read More

Israeli Company Shows that Energy Does in Fact Grow on Trees

October 24, 2014 | By NoCamels Team
Israeli Company Shows that Energy Does in Fact Grow on Trees

The eTree is a solar-powered urban habitat that is constructed from metal pipes and topped with solar panels

Read More

For the First Time Ever, Women of the Wall Hold Torah Reading at the Kotel

October 24, 2014 | By Kobi Nachshoni
For the First Time Ever, Women of the Wall Hold Torah Reading at the Kotel

Western Wall rabbi says "This will never happen again" after the group managed to smuggle a tiny scroll into the women's section of the Western Wall

Read More

More Headlines