Shalom Life | September 22, 2014

Israel's Vodio App Searches for Videos Across the Web

iPad app helps users search and discover videos across the whole internet

By: Jack Luntz

Published: February 27th, 2012 in Business » Israel

Israel's Vodio App Searches for Videos Across the Web

Israeli startup company Vodio created a free iPad app that helps users discover and search for videos across the web – while learning what their preferences are. The app’s goal is to bring all videos to its users under a single umbrella so users no longer have to search the internet to find videos they want to see.

According to the developers, the app – which is currently supported only on iPad devices – tries to constantly adapt to the users’ personal taste in video content. To receive video recommendations, users need to configure the app according to their interests by selecting categories of videos they would like to watch. Categories include Sports, Entertainment, News, Movies, Music and Science. Users can also narrow down their fields of interest by selecting sub-categories. In sports, for example, they can select Football, Tennis, Basketball, etc.

The video categories are lined up on vertical channels that list the videos the app has found. Users swipe their fingers horizontally to move between channels – and vertically to scroll through the videos in these channels.

The Quick Share tool allows users to share their favorite videos on Facebook, Twitter or e-mail. The application’s User Interface is based on interfaces already existing on sites like YouTube and Google. “We are not trying to re-educate people, we just want them to explore with ease. We want the user to enjoy their experience,” CEO Jonathan Messika tells NoCamels.

Vodio plans on three streams of revenue. Primarily, as the users indicate their interests, advertisements can be more easily targeted. The app will also include premium content via MTV, NFL, CNN and other content providers. And the company plans on having affiliated goods from the apple store, offered with the click of a button.

The innovation of Vodio is that it can go beyond iTunes store and allows the user to purchase products from across the web, says Messika. “We know you like Pearl Jam and we know you live in New York – then we can offer you tickets for a Pearl Jam concert in New York,” he adds. The company wants the video to be the hub, or the first step to discover additional content on the internet.

The video discovery market is a competitive one, however, with applications such as shelby.tv and Israeli Deja competing with Vodio.

Vodio Labs Ltd., the company behind Vodio, was founded in early 2011 by Messika, Uri Twig and Ishay Weinstock in Tel Aviv, Israel. Last July, it raised a 200,000 Euro in funding. “We have funding for the next several months,” says Messika. “We want, now, to develop business relations with content and media providers – and we are always open to discuss any future additional investment.”

This article is reprinted with permission from NoCamels.

Startup Club: On-Track Solutions Startup Club: On-Track Solutions TrendingNeed A Better Way To Express Yourself? Try Jewish Emojis Need A Better Way To Express Yourself? Try Jewish Emojis TrendingDigital Torah: The Great Unifier Digital Torah: The Great Unifier Trending
 

The Ten Best Deli's in North America

September 19, 2014 | By Caitlin Marceau
The Ten Best Deli's in North America

Got a hankering for a smoked meat sandwich? Look no further

Read More

New Study Suggests Artificial Sweeteners Harmful For Diabetics

September 19, 2014 | By Caitlin Marceau
New Study Suggests Artificial Sweeteners Harmful For Diabetics

A new study From Israel cautions diabetics to think twice about sugar substitutes

Read More

Daniel Radcliffe Repays His Debt to Irish Football Team Two Years Later

September 19, 2014 | By Sara Torvik
Daniel Radcliffe Repays His Debt to Irish Football Team Two Years Later

'The F Word' star paid back the cab fare he borrowed while partying with the team.

Read More

Seth Rogen Teams Up With Adam McKay and Ben Schwartz For New Film

September 19, 2014 | By Sara Torvik
Seth Rogen Teams Up With Adam McKay and Ben Schwartz For New Film

The 'This Is The End' star will also be producing.

Read More

Joan Rivers Writes Forward For New Jewish Cookbook

September 19, 2014 | By Sara Torvik
Joan Rivers Writes Forward For New Jewish Cookbook

The comedian contributed some Jewish jokes and sentiments for 'Eating Delancey: A Celebration of Jewish Food'

Read More

Robert Downey Jr. To Be Honored At Britannia Awards

September 19, 2014 | By Sara Torvik
Robert Downey Jr. To Be Honored At Britannia Awards

The 'Iron Man' star will be joined by Mark Ruffalo, Judi Dench, Emma Watson, and others

Read More

James Franco Says ‘Alien’ From ‘Spring Breakers’ is Most Relatable Character

September 19, 2014 | By Sara Torvik
James Franco Says ‘Alien’ From ‘Spring Breakers’ is Most Relatable Character

The actor thinks that he's very similar to the corn-rowed, gun-toting character from Harmony Korine's film.

Read More

Jamie Geller And Tom Franz Explore The Bible’s Superfoods

September 19, 2014 | By Caitlin Marceau
Jamie Geller And Tom Franz Explore The Bible’s Superfoods

Two of Israel's most renown Kosher chefs explore biblical foods in the City of David

Read More

More Headlines