Shalom Life | September 19, 2014

Israeli Startup Launches Social Search Engine for Product Reviews

Yotpo finds reviews most relevant to user through personalized algorithm and social networks

By: Tiffany Stelman

Published: April 25th, 2012 in Business » Israel

Israeli Startup Launches Social Search Engine for Product Reviews

Online gadget reviews are a great byproduct of the internet, allowing users to make informed decisions rather than base themselves on advertisement cook-ups. But even internet reviews can be influenced with some clever marketing tricks.

Yotpo is an Israeli startup that says it can sift through the maze of online reviews and find those most relevant for you, with reviews of people in your social network at the top.

Personalization algorithm

After looking through all the reviews on an item, Yotpo’s algorithm gathers several opinions and creates targeted excerpts for users. Its filtering is based on parameters such as user rankings or the reviewer’s relation to the searcher, based on the user’s online social profile.

Bloggers who write reviews can integrate Yotpo into their website, so that their posts can be scanned by the company and brought to users’ attention.

Yotpo’s says its platform can also be used by eCommerce sites, as it allows them to show their potential buyers real-time, aggregated reviews from across the web – “giving them confidence in their purchase.”

“We reached a catch-22-situation in which you cannot lure people without the content, and the content cannot be created without people. Our solution to that problem was to create this platform, which will have couriers throughout blogs and eCommerce sites,” says Yotpo’s cofounder Omri Cohen.

Trusting the people we know

The Tel- Aviv based startup was founded 14 months ago by Tomer Tagrin and Omri Cohen, while both were still students at the University of Tel-Aviv and working from Tagrin’s apartment. Three months after launching the Yotpo, the startup received $800,000 in seed funding.

The company’s unusual name stands for “Your Opinion, The Public Opinion” and was started after an online purchase turned out to be disappointing. Tagrin tells NoCamels a group of friends pooled in resources to buy a photography-loving friend a camera. ”It wasn’t as great as it sounded on the internet,” Tagrin says.

“We looked back to see where we got it wrong and realized we were listening to people we don’t really know,” Tagrin says. “We don’t really know if they are using a real profiles, if they are working for the seller, what they really know about cameras and if they are part of our social graph.”

Changing the exposure to data

While users can install this platform for free, the two Israeli entrepreneurs plan to monetize their company by using the data created on their platform. “Let’s say a user was looking for a skirt. Next time she will enter a site for clothes, the first thing she’ll see will be skirts. That is a valuable asset for those who make the big calls in a way to help them establish their social graph of top costumers,” Tagrin says.

The two say they are planning to dedicate the upcoming year to better understand the market and build a “content machine.”

This article is reprinted with permission from NoCamels.

Startup Club: On-Track Solutions Startup Club: On-Track Solutions TrendingNeed A Better Way To Express Yourself? Try Jewish Emojis Need A Better Way To Express Yourself? Try Jewish Emojis TrendingDigital Torah: The Great Unifier Digital Torah: The Great Unifier Trending
 

The Ten Best Deli's in North America

September 19, 2014 | By Caitlin Marceau
The Ten Best Deli's in North America

Got a hankering for a smoked meat sandwich? Look no further

Read More

New Study Suggests Artificial Sweeteners Harmful For Diabetics

September 19, 2014 | By Caitlin Marceau
New Study Suggests Artificial Sweeteners Harmful For Diabetics

A new study From Israel cautions diabetics to think twice about sugar substitutes

Read More

Daniel Radcliffe Repays His Debt to Irish Football Team Two Years Later

September 19, 2014 | By Sara Torvik
Daniel Radcliffe Repays His Debt to Irish Football Team Two Years Later

'The F Word' star paid back the cab fare he borrowed while partying with the team.

Read More

Seth Rogen Teams Up With Adam McKay and Ben Schwartz For New Film

September 19, 2014 | By Sara Torvik
Seth Rogen Teams Up With Adam McKay and Ben Schwartz For New Film

The 'This Is The End' star will also be producing.

Read More

Joan Rivers Writes Forward For New Jewish Cookbook

September 19, 2014 | By Sara Torvik
Joan Rivers Writes Forward For New Jewish Cookbook

The comedian contributed some Jewish jokes and sentiments for 'Eating Delancey: A Celebration of Jewish Food'

Read More

Robert Downey Jr. To Be Honored At Britannia Awards

September 19, 2014 | By Sara Torvik
Robert Downey Jr. To Be Honored At Britannia Awards

The 'Iron Man' star will be joined by Mark Ruffalo, Judi Dench, Emma Watson, and others

Read More

James Franco Says ‘Alien’ From ‘Spring Breakers’ is Most Relatable Character

September 19, 2014 | By Sara Torvik
James Franco Says ‘Alien’ From ‘Spring Breakers’ is Most Relatable Character

The actor thinks that he's very similar to the corn-rowed, gun-toting character from Harmony Korine's film.

Read More

Jamie Geller And Tom Franz Explore The Bible’s Superfoods

September 19, 2014 | By Caitlin Marceau
Jamie Geller And Tom Franz Explore The Bible’s Superfoods

Two of Israel's most renown Kosher chefs explore biblical foods in the City of David

Read More

More Headlines