Shalom Life | August 20, 2014

Gaza Cosmetics Company Names Perfume After Missile Designed by Hamas

The new M-75 scent called ‘pleasant and attractive, like the missiles of the Palestinian resistance’

By: David Shear

Published: December 10th, 2012 in Business » World

Gaza Cosmetics Company Names Perfume After Missile Designed by Hamas

The owners of a cosmetics company in Gaza must have spent some time recently watching the iconic 1979 film Apocalypse Now.

How else do you explain the store having released a new perfume bearing the name of a missile designed by Hamas which was recently fired at Tel Aviv and Jerusalem during the recent Gaza-Israel conflict.

The perfume, aptly named the M-75, comes in masculine and feminine scents. The cosmetics company says “the fragrance is pleasant and attractive, like the missiles of the Palestinian resistance.”

Hearing this rather unorthodox marketing philosophy, one would be forgiven if he or she instantaneously makes a connection to the most memorable line in “Apocalypse Now” uttered by star Robert Duvall who proudly shouts: “I love the smell of napalm in the morning!”

And while resistance is for the betterment of the people, the opportunity to gouge those same people should not be missed, so this unique perfume costs twice the price of other competing perfumes, because, according to the manufacturer, it uses ingredients “worthy of the victory in the Gaza Strip.”

The fact that the perfume is named after an ineffective and inaccurate weapon probably isn't mentioned anywhere in the print ad.

Let’s not give these remarkable entrepreneurs all the credit as they weren't the first to notice a massive void in the post-war cosmetics industry. After the second Lebanon War in 2006, a perfume was marketed in Lebanon with the slogan “the scent of resistance.”

Israel Turns Into WiFi Hotspot Israel Turns Into WiFi Hotspot TrendingYahoo Buys Another Israeli Start-up Yahoo Buys Another Israeli Start-up TrendingReWalk Founder Takes Invention One Step Further with UPnRIDE ReWalk Founder Takes Invention One Step Further with UPnRIDE Trending
 

James Franco Ups The Ante On ALS ‘Ice Bucket Challenge’ [VIDEO]

August 19, 2014 | By Ashley Baylen
James Franco Ups The Ante On ALS ‘Ice Bucket Challenge’ [VIDEO]

Franco completed the ALS 'Ice Bucket Challenge' in Monday. Without pants on.

Read More

Paul Rudd is Ant-Man in First Official Photo

August 19, 2014 | By Ashley Baylen
Paul Rudd is Ant-Man in First Official Photo

The 'Knocked Up' actor stars as Scott Lang aka Ant-Man in the upcoming superhero flick from Marvel.

Read More

Israel Turns Into WiFi Hotspot

August 19, 2014 | By Viva Sarah Press
Israel Turns Into WiFi Hotspot

Free internet for tourists and Israelis alike as government cancels router restrictions

Read More

Ezra Miller to Star in ‘Stanford Prison Experiment’

August 19, 2014 | By Ashley Baylen
Ezra Miller to Star in ‘Stanford Prison Experiment’

The 'Perks of Being a Wallflower' actor will co-star alongside Michael Angarano and Billy Crudup.

Read More

The Love Jewce: In Love & Birthright

August 19, 2014 | By Kailin Beard
The Love Jewce: In Love & Birthright

There are no words to describe how deeply I fell for the country, the Israeli people or for him

Read More

Missing American IDF Soldier Found Dead

August 19, 2014 | By Daniel Koren
Missing American IDF Soldier Found Dead

David Menahem Gordon's body discovered in central Israel with his IDF-issued rifle by his side

Read More

Israeli Company Combines Style And Technology To Save Lives

August 19, 2014 | By Caitlin Marceau
Israeli Company Combines Style And Technology To Save Lives

A new shirt developed by HealthWatch is one of the first ever to detect more than just your pulse, and alerts doctors immediately when you're in danger

Read More

Google to Allow Accounts for Children Under Thirteen

August 19, 2014 | By Caitlin Marceau
Google to Allow Accounts for Children Under Thirteen

The search engine giant is modifying its services for younger children that will give parents full control of their child's account

Read More

More Headlines