Shalom Life | March 30, 2015

Gaza Cosmetics Company Names Perfume After Missile Designed by Hamas

The new M-75 scent called ‘pleasant and attractive, like the missiles of the Palestinian resistance’

By: David Shear

Published: December 10th, 2012 in Business » World

Gaza Cosmetics Company Names Perfume After Missile Designed by Hamas

The owners of a cosmetics company in Gaza must have spent some time recently watching the iconic 1979 film Apocalypse Now.

How else do you explain the store having released a new perfume bearing the name of a missile designed by Hamas which was recently fired at Tel Aviv and Jerusalem during the recent Gaza-Israel conflict.

The perfume, aptly named the M-75, comes in masculine and feminine scents. The cosmetics company says “the fragrance is pleasant and attractive, like the missiles of the Palestinian resistance.”

Hearing this rather unorthodox marketing philosophy, one would be forgiven if he or she instantaneously makes a connection to the most memorable line in “Apocalypse Now” uttered by star Robert Duvall who proudly shouts: “I love the smell of napalm in the morning!”

And while resistance is for the betterment of the people, the opportunity to gouge those same people should not be missed, so this unique perfume costs twice the price of other competing perfumes, because, according to the manufacturer, it uses ingredients “worthy of the victory in the Gaza Strip.”

The fact that the perfume is named after an ineffective and inaccurate weapon probably isn't mentioned anywhere in the print ad.

Let’s not give these remarkable entrepreneurs all the credit as they weren't the first to notice a massive void in the post-war cosmetics industry. After the second Lebanon War in 2006, a perfume was marketed in Lebanon with the slogan “the scent of resistance.”

Facebook Integrates Israeli App into Messenger Facebook Integrates Israeli App into Messenger TrendingToronto's Iconic Pancer’s Deli To Reopen Toronto's Iconic Pancer’s Deli To Reopen TrendingDisney Producing Animated Series in Jerusalem? Disney Producing Animated Series in Jerusalem? Trending
 

Jewish Transgender Teen Celebrates 'Coming Out Ceremony' with His Community

March 30, 2015 | By Daniel Koren
Jewish Transgender Teen Celebrates 'Coming Out Ceremony' with His Community

Rabbi calls ceremony 'cross between bar mitzvah and brit,' as community shows love and solidarity for 13-year-old Tom Sosnik

Read More

Of Course There's An 'Uptown Funk' Passover Parody

March 29, 2015 | By Daniel Koren
Of Course There's An 'Uptown Funk' Passover Parody

Brought to you from the same Jewish a cappella group that brought "Chanukah (Shake It Off)"

Read More

Wales Defeats Israel 3 - 0 in EURO 2016 Qualifiers

March 28, 2015 | By Daniel Koren
Wales Defeats Israel 3 - 0 in EURO 2016 Qualifiers

The blue-and-whites experienced their first loss of the EURO 2016 qualifying matches at home in Haifa

Read More

Op-Ed: Obama, not Netanyahu, is Killing the Two-State Solution

March 27, 2015 | By Ben Cohen, JNS.org
Op-Ed: Obama, not Netanyahu, is Killing the Two-State Solution

The U.S. President has never really empathized with the emotions that govern Israeli perceptions of the wider region

Read More

Op-Ed: Lena Dunham’s 'Dog or Jewish Boyfriend' Piece is Thoughtless and Offensive

March 27, 2015 | By Caitlin Marceau
Op-Ed: Lena Dunham’s 'Dog or Jewish Boyfriend' Piece is Thoughtless and Offensive

In her latest literary endeavour, 'Girls' star Dunham tries to come across as funny by comparing her boyfriend to a dog; she doesn't

Read More

James Deen to Play Himself on Showtime's 'Happyish'

March 27, 2015 | By Daniel Koren
James Deen to Play Himself on Showtime's 'Happyish'

The prolific Jewish porn star will appear in a cameo on the new show out on April 26th

Read More

Woman Exposes Herself To Minors At Arizona Bar Mitzvah

March 27, 2015 | By Caitlin Marceau
Woman Exposes Herself To Minors At Arizona Bar Mitzvah

Lindsey Radomski is being charged by police after allegedly exposing herself to, and performing oral sex on, minors at a Bar Mitzvah this past Saturday

Read More

Association Assisting Holocaust Survivors Needs Your Help To Make Their Passover Seder Possible

March 27, 2015 | By Caitlin Marceau
Association Assisting Holocaust Survivors Needs Your Help To Make Their Passover Seder Possible

The group, which holds an annual Passover Seder, is in danger of having to cancel their event due to the lack of funds needed to help the 450+ survivors who, without them, will be celebrating alone this year

Read More

More Headlines