Israeli-Chinese Automaker Sells First Car
Young interior designer is Qoros’ first customer
Israeli-Chinese car manufacturer Qoros has just sold its first car to 28-year-old Yu Min, reports Business Insider. The interior designer purchased the company’s only model currently in production, the Qoros 3 Sedan, in Macadamia Brown, from Qoros Vice Chairman Volker Steinwascher.
Qoros began as a joint venture between the Israel Corporation and Chinese car company Chery Automobile. Beginning in 2007, Qoros is after the Volvo market in China, selling dependable cars at reasonable prices.
“Based on in-depth research of how modern metropolitan lifestyles and driving needs are best met,” Qoros said in a press release yesterday, “the Qoros 3 Sedan has been developed to European standards of safety, refinement, and quality.”
The company’s only model, the Qoros 3, tested for a five star safety rating with the Euro NCAP crash testing, the first Chinese made car to secure such a rating. Developed and engineered in Germany, the Qoros 3 is manufactured in an “all new, highly efficient” Chinese facility that can produce 150, 000 cars per year, but that “can be easily raised to 250,000 cars,” according to their press release.
Introduced at the Geneva Car Convention in March, the Qoros 3 went on sale in China in November.
Plans are already underway to release another model at this year’s convention and continues to “develop Western-standard vehicles for China’s domestic market as well as for export,” to quote the company’s mission statement.