Chinese Web Chat Service Makes Mark Zuckerberg Cry in New Ad [VIDEO]

China’s ubiquitous instant messaging and social networking service, WeChat, owned by tech conglomerate Tencent, recently launched an ad campaign entitled “Crazy For WeChat” that imagines Facebook founder, Mark Zuckerberg, seeking medical assistance from a psychiatrist.

Posted a couple weeks ago on YouTube, two videos that have quickly gone viral see a man named “Mark” with Zuckerberg-esque short curly hair speaking with his German-accented psychiatrist about losing friends.

“I invented the social network and now my friends- they’re unfriending me,” the Mark character expresses sadly in the first video.

The psychiatrist responds to Mark’s concerns with a firm diagnosis- “friendophobia”. According to the doctor, the disease can be easily cured with WeChat, which would allow him to discover “real friends” through their innovative radar functionality.

In the second video, Mark’s shrink takes a more forceful approach, telling him that his frustration is a mere “cry for help”. He advises Mark’s lawyers to deal with the anger via WeChat’s messaging app that allows for animated and expressive stickers.

Tencent informed The Wall Street Journal that they were currently investigating if WeChat created the campaign or if an outside party produced it.

WeChat has 355 million users compared to the 500 million at WhatsApp, the service recently purchased by Facebook.