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Fisher-Price Launches New Site for Parents

Real moms join the Fisher-Price Play Panel to test and review new toys.

By: Culture Staff

Published: April 17th, 2011 in Culture » Society » News

Fisher-Price Launches New Site for Parents

Talk to any mom and she'll tell you that trying to find an age-appropriate toy that's fun, educational and worth her hard-earned bucks can be a total chore. There isn't a mom among us who hasn't wandered the toy aisles in search of the perfect birthday or Hanukkah present for her tot.

Last Friday, toy giant Fisher-Price (owned by Mattel) launched Fisherpriceplay.ca -- a new site dedicated to helping us super-busy mommas find the right toys for our little ones. The best part? There's a new Play Panel made up of eight Canadian moms who test new toys and blog about their findings on the site. These "Mom Ambassadors" will review and recommend toys, offer play tips and even chat with readers (you can follow the ladies on Twitter and find out what they're talking about using the hashtag #playpanel).

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