Shalom Life | April 23, 2014

Israeli to Appear on 'Iron Chef'

Foreign Ministry, Israeli Consulate in New York trying to market Jewish state as culinary power.

By: Itamar Eichner

Published: May 6th, 2011 in Culture » Food » News

Israeli to Appear on 'Iron Chef'

Americans believe that the best thing an Israeli can do with a knife is commando operations. This image is about to change soon, when Israeli chefs will be invited to appear on "Iron Chef" and "Chopped", two prestigious cooking shows watched by hundreds of millions of people across the world.

As part of the efforts to brand Israel in nonconventional ways, it was decided to try to market the country in the US as a culinary power.

The Foreign Ministry and Israeli Consulate in New York have suggested a first-of its-kind collaboration to the most important food channels in the world, Food Network and Cooking Channel.

A representative of the Israeli Consulate in New York met recently with the CEO of the food channels, Brooke Johnson, and asked her if Israeli chefs and Israeli food could be integrated in the channels' food shows for the first time. Johnson said she would love to host Israeli chefs on her shows.

Omer Miller from the Dining Room restaurant in Tel Aviv and Assaf Granit from Jerusalem's Mahneyuda restaurant were chosen from of a list of 10 Israeli chefs formed by a committee of experts appointed by the Israeli Consulate in New York.

The full list was handed to the channels, which chose the two winners. The Foreign Ministry will finance the chefs' flights and stay.

The episode of "Iron Chef" in which the Israeli chef will appear will be filmed in July.

'Israeli food innovative and creative'

"I am very excited about being on 'Iron Chef'," says Miller, 30. "I watch the show regularly, and it's a very impressive competition.

"It would be nice if they'd challenge me on the show with a certain kind of vegetable, because we have a huge selection of excellent vegetables in Israel. Eggplant, tomato, onion, hot pepper, even cucumber – you can play with each one of them and prepare interesting things."

Granit, 32, is very excited too. "I see myself as a representative of the State, and that's a great honor," he said.

"Omer and I belong to the new generation of chefs, which is greatly influenced from the older chefs, like Erez Komarovsky and Ezra Kedem, and I hope that sometime we'll be able to say for certain that there is a thing called an Israeli culinary.

"I love such competitions," adds Granit. "They bring the best out of me."

Sources in the Foreign Ministry say many efforts are being made to brand Israel as a culinary power.

Delegations of food and wine reporters are invited to Israel to tour restaurants and wineries – and the articles published so far have given Israeli restaurants a good reputation, with Israeli food being perceived as young, innovative and creative.

This article was republished from Ynet with permission.

Tom Hanks and Steven Spielberg to Make Another War Movie Tom Hanks and Steven Spielberg to Make Another War Movie TrendingDrake Being Sued For Toronto Nightclub Beating Drake Being Sued For Toronto Nightclub Beating TrendingThe Nosh Pit - Chocolate Dessert Recipes The Nosh Pit - Chocolate Dessert Recipes Trending
 

Israeli Wi-Fi Powers Russian Subways

April 22, 2014 | By Daniel Koren
Israeli Wi-Fi Powers Russian Subways

Passengers aboard subways in in Moscow enjoy Wi-Fi courtesy of Israeli communications provider, Radwin

Read More

Israeli Comedian on 4.20: Let My People Smoke! [VIDEO]

April 22, 2014 | By Daniel Koren
Israeli Comedian on 4.20: Let My People Smoke! [VIDEO]

Gadi Wilcherski and a group of Israeli pot advocates campaigned outside Health Minister Yael German's house early Sunday morning

Read More

Shalom, French Polynesia: A Jewish Culture Guide

April 22, 2014 | By Sarah Bauder
Shalom, French Polynesia: A Jewish Culture Guide

Approximately 130 islands comprise French Polynesia, with Tahiti being the most famous, largest, and most populated.

Read More

Katy Perry Impersonates Unfunny Rabbi in ‘Birthday’ Music Video [VIDEO]

April 22, 2014 | By Ashley Baylen
Katy Perry Impersonates Unfunny Rabbi in ‘Birthday’ Music Video [VIDEO]

The pop star takes on a number of the "World's Worst Birthday Party Entertainers"

Read More

Seth Rogen and James Franco to Perform ‘Bound 2’ Spoof at Kim Kardashian Wedding?

April 22, 2014 | By Ashley Baylen
Seth Rogen and James Franco to Perform ‘Bound 2’ Spoof at Kim Kardashian Wedding?

Franco shared some interesting intel about the Kardashian/West wedding on 'The View'.

Read More

Drake to Join Pharrell and Kendrick Lamar at iHeart Radio Music Awards

April 22, 2014 | By Ashley Baylen
Drake to Join Pharrell and Kendrick Lamar at iHeart Radio Music Awards

NBC has announced several big names for iHeart Radio's inaugural event

Read More

David Foster Wallace’s Estate Opposes Upcoming Segel and Eisenberg Biopic

April 22, 2014 | By Ashley Baylen
David Foster Wallace’s Estate Opposes Upcoming Segel and Eisenberg Biopic

Wallace's family and literally trust "have no connection with, and neither endorse nor support" the film entitled 'The End of the Tour'.

Read More

Missouri Mayor Resigns After Siding with Kansas Shooter

April 22, 2014 | By Daniel Koren
Missouri Mayor Resigns After Siding with Kansas Shooter

After saying that he "kind of agreed" with 73-year-old former white supremacist Frazier Glenn Miller, Dan Clevenger has now renounced his position as Mayor of Marionville

Read More

More Headlines