Shalom Life | October 22, 2014

Israeli to Appear on 'Iron Chef'

Foreign Ministry, Israeli Consulate in New York trying to market Jewish state as culinary power.

By: Itamar Eichner

Published: May 6th, 2011 in Culture » Food » News

Israeli to Appear on 'Iron Chef'

Americans believe that the best thing an Israeli can do with a knife is commando operations. This image is about to change soon, when Israeli chefs will be invited to appear on "Iron Chef" and "Chopped", two prestigious cooking shows watched by hundreds of millions of people across the world.

As part of the efforts to brand Israel in nonconventional ways, it was decided to try to market the country in the US as a culinary power.

The Foreign Ministry and Israeli Consulate in New York have suggested a first-of its-kind collaboration to the most important food channels in the world, Food Network and Cooking Channel.

A representative of the Israeli Consulate in New York met recently with the CEO of the food channels, Brooke Johnson, and asked her if Israeli chefs and Israeli food could be integrated in the channels' food shows for the first time. Johnson said she would love to host Israeli chefs on her shows.

Omer Miller from the Dining Room restaurant in Tel Aviv and Assaf Granit from Jerusalem's Mahneyuda restaurant were chosen from of a list of 10 Israeli chefs formed by a committee of experts appointed by the Israeli Consulate in New York.

The full list was handed to the channels, which chose the two winners. The Foreign Ministry will finance the chefs' flights and stay.

The episode of "Iron Chef" in which the Israeli chef will appear will be filmed in July.

'Israeli food innovative and creative'

"I am very excited about being on 'Iron Chef'," says Miller, 30. "I watch the show regularly, and it's a very impressive competition.

"It would be nice if they'd challenge me on the show with a certain kind of vegetable, because we have a huge selection of excellent vegetables in Israel. Eggplant, tomato, onion, hot pepper, even cucumber – you can play with each one of them and prepare interesting things."

Granit, 32, is very excited too. "I see myself as a representative of the State, and that's a great honor," he said.

"Omer and I belong to the new generation of chefs, which is greatly influenced from the older chefs, like Erez Komarovsky and Ezra Kedem, and I hope that sometime we'll be able to say for certain that there is a thing called an Israeli culinary.

"I love such competitions," adds Granit. "They bring the best out of me."

Sources in the Foreign Ministry say many efforts are being made to brand Israel as a culinary power.

Delegations of food and wine reporters are invited to Israel to tour restaurants and wineries – and the articles published so far have given Israeli restaurants a good reputation, with Israeli food being perceived as young, innovative and creative.

This article was republished from Ynet with permission.

The Love Jewce: Girlfriends' Guide to Divorce The Love Jewce: Girlfriends' Guide to Divorce TrendingFaces on LP Album Covers, From Madonna to Bob Dylan, Beatbox to Israeli Musician's A Capella [VIDEO] Faces on LP Album Covers, From Madonna to Bob Dylan, Beatbox to Israeli Musician's A Capella [VIDEO] TrendingEarly Brooke Burke Nude Photos Featured in Art Gallery Early Brooke Burke Nude Photos Featured in Art Gallery Trending
 

LeBron James Would Like to Visit Israel

October 22, 2014 | By Ashley Baylen
LeBron James Would Like to Visit Israel

The Cleveland Cavaliers star told Israeli reporters that he looks forward to visiting the country.

Read More

Mac Miller Signs With Major Label

October 22, 2014 | By Ashley Baylen
Mac Miller Signs With Major Label

The indie rapper has signed on with Warner Music

Read More

Canadian Sergeant Kevin Vickers Hailed as National Hero

October 22, 2014 | By Daniel Koren
Canadian Sergeant Kevin Vickers Hailed as National Hero

The 58-year-old New Brunswick native credited with saving lives of Canadians on Parliament Hill after this morning's shooting; President Obama has since offered his condolences to the victim's family

Read More

Shia LaBeouf Explains Crazy Behavior Before Exhibiting More Crazy Behavior

October 22, 2014 | By Ashley Ramnarain
Shia LaBeouf Explains Crazy Behavior Before Exhibiting More Crazy Behavior

The 'Fury' actor was spotted in a Los Angeles gym ranting and mumbling to himself.

Read More

Maya Rudolph and Sarah Silverman Star in Animated Alpaca Film About Economic Inequality

October 22, 2014 | By Ashley Ramnarain
Maya Rudolph and Sarah Silverman Star in Animated Alpaca Film About Economic Inequality

Adam McKay has directed a series of short films entitled 'We the Economy: 20 Short Films You Can't Afford to Miss'

Read More

Lizzy Caplan to Join 'Now You See Me' Sequel

October 22, 2014 | By Ashley Ramnarain
Lizzy Caplan to Join 'Now You See Me' Sequel

The 'Masters of Sex' star will replace Isla Fisher.

Read More

Orthodox Jews Delay Flight, Again, For Refusing to Sit Next to Opposite Sex

October 22, 2014 | By Daniel Koren
Orthodox Jews Delay Flight, Again, For Refusing to Sit Next to Opposite Sex

The passengers on the Delta Airlines flight eventually deplaned

Read More

Ferguson Protesters Shut Down CNN Because It's "Zionist" And "Supports Israel" [VIDEO]

October 22, 2014 | By Daniel Koren
Ferguson Protesters Shut Down CNN Because It's "Zionist" And "Supports Israel" [VIDEO]

As tensions escalate once again in Ferguson, protesters shunned CNN reporters because they're "run by AIPAC"

Read More

More Headlines