Shalom Life | October 30, 2014

The Nice Jewish Guys Are Back

We chat with producer Adam Cohen about the "Nice Jewish Guys" calendar and his hit TV shows.

By: Ilan Mester

Published: June 14th, 2011 in Culture » Art » Interviews

The Nice Jewish Guys Are Back

Adam Cohen has produced hit TV shows such as The Simple Life, MANswers and Cupcake Wars. However, his latest hit doesn’t involve Paris Hilton or answering questions -- it involves nice Jewish guys.

Cohen came up with a calendar a couple of years ago that was full of nice Jewish men, instead of professional models or firemen. To his surprise, these guys are in high demand -- so much so that Cohen has produced a brand new Nice Jewish Guys calendar for 2012. We chat with him about the new edition and the calendar’s growing fan base.

SL: How does the 2012 calendar compare to last year’s edition?

AC: All new guys except Andrew. He's such a mensch that I bring him back every year. Go figure. This year we have a really fun variety. There's the guy in the yarmulke shop, the magician, the athlete and the "bro" nice Jewish guy. I was thinking people loved the little stories we capture and we didn't want to put the guys up against a tree. We wanted to capture who they are. It makes the whole calendar a fun journey. Also this year, drum roll please, we have the Nice Jewish Girls of 2013. We added three months in 2013 and they are all Nice Jewish Girls. It's a fun treat and a way to test the waters for a whole separate calendar for NJ Girls next year.

Why do you think these calendars have become so popular?

It's so unexpected. These guys never get the spotlight and that's why people love it. They are underdogs. These guys are good catches but are always overlooked for the hunks, the Jon Hamms of the world. No one would think of putting these guys on a calendar. People look at it and, at first, laugh then cheer, "It's about time!"

Who’s one of your favourite nice Jewish guys this year?

I love them all. I happen to dig Ben who's on the cover or I wouldn't have put him on the cover. He was a quick shoot that we never thought would wind up being a cover shoot. It just didn't seem to totally click in the moment but when we saw the pics something magic happened. That little dog just made it all perfect. I also love Felicia who's Ms. February of 2013. I know a lot of girls like that. She's sort of the Jewish princess.

How was the casting process for the calendar?

Casting is always tough. We need real people, who are nice and fit the bill. We have people fill in a questionnaire and we do a test shot. Then it's a matter of who belongs and how all the guys mesh in the calendar. It's sort of a puzzle.

Last year you told me there was a rumour that Seth Rogen and Norman Lear have Nice Jewish Guys calendars. Do you know of any other celebrity fans?

I know Jillian Barberie told everyone on KTLA in L.A. how much she loves it. I also know Oliver Stone has seen it. Allegedly also Chelsea Handler has one too.

Do you consider yourself a nice Jewish guy? If so, will we ever see you on one of the calendar pages?

You'll never see me in the calendar because I try to make sure all the guys are single. I'm happily married with a very little Nice Jewish Guy. No plans to put him IN the calendar but maybe one day he'll just inherit the whole empire. Ha ha!

What projects are you working on with your production company?

Our production company, Super Delicious, is very busy. We have a hit series on Food Network called Cupcake Wars. We've sold pilots to Bravo and to HGTV and developing lots of stuff. There's a few nice Jewish guys in those shows. Just not the ones in the calendar but maybe one day.

‘Downton Abbey’ Welcomes a Jewish Character ‘Downton Abbey’ Welcomes a Jewish Character TrendingShalom, Mali: A Jewish Culture Guide Shalom, Mali: A Jewish Culture Guide TrendingThe Love Jewce: To Find a Nice Jewish Guy, Stop Being So Jewish The Love Jewce: To Find a Nice Jewish Guy, Stop Being So Jewish Trending
 

German Teens Share Their Love for Hitler, A "Fantastic" Guy, on WhatsApp

October 30, 2014 | By Daniel Koren
German Teens Share Their Love for Hitler, A "Fantastic" Guy, on WhatsApp

Police are currently investigating a Hitler fan club created amongst students from Leipzig, where they share anti-Semitic jokes and slogans

Read More

Police Kill Suspect in Shooting of Right-Wing Activist in Jerusalem

October 30, 2014 | By Noam (Dabul) Dvir
Police Kill Suspect in Shooting of Right-Wing Activist in Jerusalem

Suspect involved in shooting attack of Rabbi Yehuda Glick at Menachem Begin Heritage Center in Jerusalem named as Muataz Hijazi, former Palestinian prisoner and Islamic Jihad member

Read More

Dafy Haiga Challenges Everything You Think You Know About Israeli Girls

October 29, 2014 | By Caitlin Marceau
Dafy Haiga Challenges Everything You Think You Know About Israeli Girls

The photographer's latest work, 'Israeli Girls', captures the uniqueness and personality of her subjects

Read More

Israeli Company Reinvents Deodorant

October 29, 2014 | By Maya Yarowsky, NoCamels
Israeli Company Reinvents Deodorant

ClickStick has raised nearly half of their goal towards marketing their electric, eco-friendly deodorant

Read More

11th Annual Zareinu Fashion Show in Toronto to Raise Funds for Kids with Special Needs

October 29, 2014 | By ShalomLife Team
11th Annual Zareinu Fashion Show in Toronto to Raise Funds for Kids with Special Needs

Will feature TV personality Jeanne Beker, partners with Shops at Hazelton Lanes and the Park Hyatt

Read More

‘American Gigolo’ is Being Adapted For Television

October 29, 2014 | By Ashley Baylen
‘American Gigolo’ is Being Adapted For Television

Paul Schrader and Jerry Bruckheimer are on board for the new take

Read More

Amy Winehouse Exhibition Lands in Tel Aviv

October 29, 2014 | By Ashley Baylen
Amy Winehouse Exhibition Lands in Tel Aviv

The late Jewish soul singer's exhibition hits Israel

Read More

Melissa Rivers is Investigating Joan’s Death

October 29, 2014 | By Ashley Baylen
Melissa Rivers is Investigating Joan’s Death

Melissa has hired a legal firm to find out what the circumstances were surrounding her mother's death.

Read More

More Headlines