Shalom Life | April 20, 2014

Snapple and Maroon 5 Partner to Make Beverage

Limited-edition flavoured tea will benefit Feeding America.

By: Sarah Bauder

Published: August 23rd, 2011 in Culture » Society » News

Snapple and Maroon 5 Partner to Make Beverage
Snapple has joined forces with Grammy-Award winning band Maroon 5, to develop a limited-edition flavour based on the hit song “She Will Be Loved”. Approximately $250, 000 in proceeds from the cleverly titled, “Tea Will Be Loved” will donated to Feeding America, the largest hunger relief organization in the United States.

"Snapple consistently makes the Best Stuff on Earth even better with exceptional flavor combinations and exciting partnerships. ‘Tea Will Be Loved’ will benefit Feeding America and the millions of Americans the organization helps every day. Our collaboration with Maroon 5 gives Snapple fans a great opportunity to do good stuff with the Best Stuff on Earth,” explained Regan Ebert, vice president of marketing for Snapple.

The flavour blend consists of green and black tea, with hints of raspberry, blackberry, pomegranate, hibiscus, and orange flavors. Each bottle will contain 1 of 13 specialty caps providing information about both Maroon 5 and Feeding America.

"We traded in our instruments for lab coats and had the opportunity to take over the Snapple lab to craft our own tea. After lots of taste testing, we each chose our favorite flavor and combined them to create Snapple Tea Will Be Loved to benefit Feeding America. We love it, and we're excited for our fans to try it,” said the band’s lead singer Adam Levine.

The “Tea Will Be Loved” Snapple flavour will be available at participating U.S. retailers on September 1st.
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