Shalom Life | April 17, 2014

Justin Bieber Invests in Charitable Facebook Game

Wetopia encourages players to do good deeds both on and offline.

By: Ashley Baylen

Published: December 21st, 2011 in Culture » Society » News

Justin Bieber Invests in Charitable Facebook Game
Shame on those that claim Justin Bieber is just a cute face. Earlier this week, the pop sensation donated $100,000 to a low-income school in Vegas. Additionally, he founded Believe Charity Drive, dedicated a section of his website to fan charity donation and now he is investing in WeTopia- a new Facebook game created by Sojo Studios that encourages players to make a change in the real world, not just cyberspace.

WeTopia follows the popular Farmville model, allowing users to build their own village. The major difference: instead of collecting live animals and cultivating raspberry plants, WeTopia rewards positive and beneficial choices such as helping a neighbor. The in-game virtual currency is Joy, which is spread amongst characters in the game after good deeds are performed. The most incredible element of WeTopia though is that players can spread Joy outside the virtual world. Charities including Save the Children, buildOn, and Children’s Health Fund will give users pictures, videos, and personal messages in exchange for donations.

Justin Bieber, and fellow investor Ellen DeGeneres, have committed to use their fame to promote WeTopia,as other future games from Sojo Studios.

Bieber announced his involvement in the project on Facebook and Twitter.

“A fan first showed me this and now I am Proud to be a part of WeTopia. When you play, you help kids in the REAL WORLD. Let’s all play this game and really MAKE A CHANGE. Thanks,” Bieber posted on his Facebook page.

Within 2 hours, his Facebook post got almost 18,000 “likes” and hundreds of “shares”.

The singer also tweeted about his new project, giving a special mention to the fan @MiKSHiNE that introduced him to WeTopia.

“Playing online games can be a lot of fun, and WeTopia makes it even better by helping children around the world, whether they need a school, or vaccinations, or clean water,” said Bieber. “I’ve always been passionate about giving back, and I hope my fans will feel the same way when they play WeTopia.”

“We’re thrilled to partner with Justin Bieber, an amazing entertainer and someone who has emerged as one of the most prolific young philanthropists this world has seen,” said Lincoln Brown, founder and chief executive officer of Sojo Studios. “Justin is using his voice to inspire millions of fans around the world – including daughters and their moms – to give back. We can’t think of a better way to bring the generations together than on WeTopia, which lets players do good while having fun.”

A release date for WeTopia has not been announced.

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