Louis CK Does it His Way
The comedian has made available for purchase his latest performance, in 720p video, DRM-free, for the bargain price of $5 on his website.
The experiment was made to prove that if you offer quality content for a reasonable price, and without restrictions, then people will buy instead of pirate, and so far the comedian has been proven right.
After just four days, Louis posted a message on his website that he's earned $200,000. 8 days later he reached the $1 million mark.
"The experiment was: If I put out a brand new standup special at a drastically low price ($5) and make it as easy as possible to buy, download and enjoy, free of any restrictions, will everyone just go and steal it? Will they pay for it? and how much money can be made by an individual in this manner?" explain Louis in the message on his website.The experiment was a success, and Louis has proved that with the right marketing, and a reasonable price, people will pay.
In his latest statement on his website Louis has promised to give a portion of the earning to various charities, and another part to his employees as a bonus, leaving only $220,000 for himself.
The comedian speaks on his hilarious experience in this classic Showtime stand-up
The Oscar-nominated actor will make his U.S. theatre debut this summer.
"North Bank Suzhou Creek" tells the tale of Jewish refugees in the Chinese city, during the second World War.
Just in time for March Break, pre-show talks will happen one hour before every performance of "War Horse" from March 13 to 18.
The actor shares his thoughts about the legendary Zero Mostel
Florida Native Kicks Up Her Heels in Jewish State
The comedian speaks on his hilarious experience in this classic Showtime stand-up
The Oscar-nominated actor will make his U.S. theatre debut this summer.
"North Bank Suzhou Creek" tells the tale of Jewish refugees in the Chinese city, during the second World War.
Just in time for March Break, pre-show talks will happen one hour before every performance of "War Horse" from March 13 to 18.
The actor shares his thoughts about the legendary Zero Mostel
Florida Native Kicks Up Her Heels in Jewish State
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