Shalom Life | February 01, 2015

Franco Marks Fashion Directorial Debut With Seven Jeans

James Franco and Seven Jeans team up for a unique advertising experience

By: Ashley Baylen

Published: February 9th, 2012 in Culture » Society » News

Franco Marks Fashion Directorial Debut With Seven Jeans

Jack-of-all-trades, James Franco, has officially entered the world of fashion with designer jean company, Seven for All Mankind.

Franco not only directed the ads (both print and film), but also models alongside Lily Donaldson.

Debuting on YouTube February 15th, Franco’s ads are unique and surprisingly inspired. The Seven for All Mankind branding is not once mentioned in the spots. In classic Franco style, the advertisement reads more as an artsy concept film featuring young stars Henry Hopper (son of Dennis Hopper) and Nathalie Love (daughter of Teen Vogue’s, Lisa Love). Franco intends to release a feature-length film with the accumulated footage entitled The Death of Natalie Wood.

Seven for All Mankind has created a dedicated YouTube channel to display the videos, intending to launch one new video each week throughout the spring.

The videos have a vintage feel to them. They feel like they are from a different era, which I think really fits with the new line that Seven had in the shoot — a lot of cool denim tops and jeans,” Franco tells Women’s Wear Daily.

“The look of the film and the clothes feels very Seventies… We shot right on the beach and drove up the PCH [Pacific Coast Highway], so I guess you could say it’s a vintage 1970’s California dreamy feel. The movies that I cut together have a lot of weird double exposures and super- imposed images over other images, so it’s a real, I guess you could say, trip,” Franco continues.

Although the film clips are the focus of the ad campaign, print ads will also appear in magazines next month including; Vogue, Vanity Fair, Elle, InStyle, W, V, Marie Claire, GQ, Details, and Nylon.

Woody Allen’s Joaquin Phoenix-Starrer is Called ‘Irrational Man’ Woody Allen’s Joaquin Phoenix-Starrer is Called ‘Irrational Man’ TrendingSteven Spielberg’s Daughter, Sasha, to Star in Snapchat Web Series Steven Spielberg’s Daughter, Sasha, to Star in Snapchat Web Series TrendingRoseanne Barr on Bill Cosby:” It Surprises Nobody” Roseanne Barr on Bill Cosby:” It Surprises Nobody” Trending
 

Israeli Startups Collectively Raised Over $900 Million Last Week

January 30, 2015 | By Viva Sarah Press
Israeli Startups Collectively Raised Over $900 Million Last Week

Various startups in Israel raised $910 million through acquisitions and funding rounds in a seven-day period

Read More

Woody Allen’s Joaquin Phoenix-Starrer is Called ‘Irrational Man’

January 30, 2015 | By Ashley Baylen
Woody Allen’s Joaquin Phoenix-Starrer is Called ‘Irrational Man’

Sony Pictures Classics have announced the name of Allen's upcoming film.

Read More

Steven Spielberg’s Daughter, Sasha, to Star in Snapchat Web Series

January 30, 2015 | By Ashley Baylen
Steven Spielberg’s Daughter, Sasha, to Star in Snapchat Web Series

Spielberg will co-star with John Goldwyn's daughter, Emily.

Read More

Roseanne Barr on Bill Cosby:” It Surprises Nobody”

January 30, 2015 | By Ashley Baylen
Roseanne Barr on Bill Cosby:” It Surprises Nobody”

The comedian believes Cosby should apologize.

Read More

Remembering Myra Kraft on Super Bowl Sunday

January 30, 2015 | By Jason Stverak, JNS.org
Remembering Myra Kraft on Super Bowl Sunday

What will be missing for the second time in recent New England Patriots' Super Bowl memory this Sunday is Myra Kraft sitting with her husband, owner Robert Kraft

Read More

Wounded Syrians Treated in Israel: Eliminate Hezbollah

January 30, 2015 | By Hassan Shaalan
Wounded Syrians Treated in Israel: Eliminate Hezbollah

"We were taught that Israel is the enemy of Syria and all Arab countries. Now that I stayed here, I believe the opposite is true; Israel is better than other Arab countries, which don't admit wounded people," says one injured Syrian

Read More

Jewish Hall Of Fame: Kenny Bernstein

January 30, 2015 | By Caitlin Marceau
Jewish Hall Of Fame: Kenny Bernstein

The famous "King of Speed" is known as one of the most important figures in NASCAR history

Read More

Postcard from Einstein's Sole Trip to Israel Sells At Auction

January 30, 2015 | By Daniel Koren
Postcard from Einstein's Sole Trip to Israel Sells At Auction

Almost a century after the physicist's trip to the Holy Land, postcard sells for $56,000

Read More

More Headlines