Shalom Life | April 21, 2014

Franco Marks Fashion Directorial Debut With Seven Jeans

James Franco and Seven Jeans team up for a unique advertising experience

By: Ashley Baylen

Published: February 9th, 2012 in Culture » Society » News

Franco Marks Fashion Directorial Debut With Seven Jeans

Jack-of-all-trades, James Franco, has officially entered the world of fashion with designer jean company, Seven for All Mankind.

Franco not only directed the ads (both print and film), but also models alongside Lily Donaldson.

Debuting on YouTube February 15th, Franco’s ads are unique and surprisingly inspired. The Seven for All Mankind branding is not once mentioned in the spots. In classic Franco style, the advertisement reads more as an artsy concept film featuring young stars Henry Hopper (son of Dennis Hopper) and Nathalie Love (daughter of Teen Vogue’s, Lisa Love). Franco intends to release a feature-length film with the accumulated footage entitled The Death of Natalie Wood.

Seven for All Mankind has created a dedicated YouTube channel to display the videos, intending to launch one new video each week throughout the spring.

The videos have a vintage feel to them. They feel like they are from a different era, which I think really fits with the new line that Seven had in the shoot — a lot of cool denim tops and jeans,” Franco tells Women’s Wear Daily.

“The look of the film and the clothes feels very Seventies… We shot right on the beach and drove up the PCH [Pacific Coast Highway], so I guess you could say it’s a vintage 1970’s California dreamy feel. The movies that I cut together have a lot of weird double exposures and super- imposed images over other images, so it’s a real, I guess you could say, trip,” Franco continues.

Although the film clips are the focus of the ad campaign, print ads will also appear in magazines next month including; Vogue, Vanity Fair, Elle, InStyle, W, V, Marie Claire, GQ, Details, and Nylon.

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