Shalom Life | May 23, 2015

Franco Marks Fashion Directorial Debut With Seven Jeans

James Franco and Seven Jeans team up for a unique advertising experience

By: Ashley Baylen

Published: February 9th, 2012 in Culture » Society » News

Franco Marks Fashion Directorial Debut With Seven Jeans

Jack-of-all-trades, James Franco, has officially entered the world of fashion with designer jean company, Seven for All Mankind.

Franco not only directed the ads (both print and film), but also models alongside Lily Donaldson.

Debuting on YouTube February 15th, Franco’s ads are unique and surprisingly inspired. The Seven for All Mankind branding is not once mentioned in the spots. In classic Franco style, the advertisement reads more as an artsy concept film featuring young stars Henry Hopper (son of Dennis Hopper) and Nathalie Love (daughter of Teen Vogue’s, Lisa Love). Franco intends to release a feature-length film with the accumulated footage entitled The Death of Natalie Wood.

Seven for All Mankind has created a dedicated YouTube channel to display the videos, intending to launch one new video each week throughout the spring.

The videos have a vintage feel to them. They feel like they are from a different era, which I think really fits with the new line that Seven had in the shoot — a lot of cool denim tops and jeans,” Franco tells Women’s Wear Daily.

“The look of the film and the clothes feels very Seventies… We shot right on the beach and drove up the PCH [Pacific Coast Highway], so I guess you could say it’s a vintage 1970’s California dreamy feel. The movies that I cut together have a lot of weird double exposures and super- imposed images over other images, so it’s a real, I guess you could say, trip,” Franco continues.

Although the film clips are the focus of the ad campaign, print ads will also appear in magazines next month including; Vogue, Vanity Fair, Elle, InStyle, W, V, Marie Claire, GQ, Details, and Nylon.

WATCH: Lady Gaga Accepts ADL's Making a Difference Award WATCH: Lady Gaga Accepts ADL's Making a Difference Award TrendingNew Reality Show Recreates the Conditions of the Nazi Occupation New Reality Show Recreates the Conditions of the Nazi Occupation TrendingEverybody Who's Anybody Showed up at David Letterman's Last Show Everybody Who's Anybody Showed up at David Letterman's Last Show Trending
 

Israeli Makes Eurovision Finals for First Time in 5 Years

May 22, 2015 | By Shaleni McBain
Israeli Makes Eurovision Finals for First Time in 5 Years

'Golden Boy' Nadav Guedj hopes to live up to his name

Read More

Israeli Companies Make Gartner's Innovative 'Cool Vendors' List

May 22, 2015 | By Einat Paz-Frankel, NoCamels
Israeli Companies Make Gartner's Innovative 'Cool Vendors' List

18 out of 350 companies selected by leading American IT research firm Gartner are from the Holy Land

Read More

Jewish Community Center Cancels Marijuana Art Classes

May 22, 2015 | By Shaleni McBain
Jewish Community Center Cancels Marijuana Art Classes

Class that welcomed cannabis usage at Aspen Community Center in Colorado quickly nixed

Read More

Israel in Top 10 Countries for Gay Men

May 22, 2015 | By Shaleni McBain
Israel in Top 10 Countries for Gay Men

Country ranks #7 on the happiness index

Read More

Canadian Holocaust Survivor Recognizes Himself in Online Photo

May 22, 2015 | By Daniel Koren
Canadian Holocaust Survivor Recognizes Himself in Online Photo

Yehuda Danzig of Toronto was stunned when he came across a pic of himself and his younger brother while reading The Times of Israel

Read More

Seven Ways to Celebrate a Meaningful Shavuot

May 22, 2015 | By Maayan Jaffe, JNS.org
Seven Ways to Celebrate a Meaningful Shavuot

Here are a few ways to infuse some meaning and minhag (tradition) into your Shavuot this year

Read More

WATCH: Israeli, Muslim Footballers Unite For "One World, One Ball"

May 22, 2015 | By Daniel Koren
WATCH: Israeli, Muslim Footballers Unite For "One World, One Ball"

"Play the ball, not the state," say soccer players of various ethnicities to FIFA in new video

Read More

Obama: Our Commitment to Israel is Unshakeable

May 22, 2015 | By Daniel Koren
Obama: Our Commitment to Israel is Unshakeable

The U.S. President also spoke of the need a two-state solution on the inaugural "Solidarity Sabbath" in D.C.

Read More

More Headlines