Shalom Life | August 01, 2015

Top 20 Under 40 - Jesse Sternberg

Toronto's Jesse Sternberg left a successful career in software development to pursue his true passion: Animals.

By: Ashley Baylen

Published: February 14th, 2012 in Culture » Society » Interviews

Top 20 Under 40 - Jesse Sternberg

Shalom Life is proud to present our 2nd annual ”Top 20 Under 40” list. This list encompasses 20 individuals of diverse occupations and backgrounds from businessmen and businesswomen and innovative entrepreneurs, to philanthropists, entertainers, doctors and more, the list places a spotlight on the myriad of talented, creative and passionate Jews, all under 40, who call Canada home.

Top 20 Under 40- Jesse Sternberg

Age: 30

Toronto’s Jesse Sternberg is the founder of Woof and Shloof- an eco-friendly doggie daycare, grooming and training company in midtown.

Although Sternberg has always been an animal lover, his career began in the corporate world working at software company, Viigo. When Research In Motion (RIM) purchased Viigo, the entrepreneur had an important decision to make.

“We had just sold Viigo to RIM, a company I had helped build from its embryonic stage. RIM made me a seductive offer to join their team, but I wasn't in the right stage of life to accept it. There was lots of traveling required and a move to Waterloo... neither were in the cards for me,” Sternberg shares.

After making the life-changing decision to decline RIM’s offer, Sternberg opted to leave the software world behind and focus his energy on his true passion- animals.

“As I rode the subway home from my last day at Viigo I had a sudden beam of clarity telling me to start my own business. It was something I always wanted to do, but never had the confidence nor the courage to do so in the past. I finally had an idea I loved, and it stuck.”

And so Woof and Shloof was born.

Woof and Shloof has a unique philosophy. Sternberg and his team believe in connecting with dogs using simple, non-verbal methods. Sternberg’s techniques allow dogs to utilize their natural instincts to happily exist in our chaotic world.

“Every dog knows how to do a 'sit', 'stay', 'down', 'follow', 'leave it' and a variety of other basic skills before their owners even bring the pups into their homes. These are basic skills that they learn from their parents. How does a stray pup know not to leave his safety spot from under the dumpster until his mom comes back with food scraps? That's basically a down-stay for a very long duration ... what's not basic is learning the English language and matching it to specific behaviours.... then staying motivated enough to perform those behaviours like circus tricks on command.

I try to stay mindful and remember that these animals don't know our crazy human world... like cars stay on the right side of the road, mailmen are friendly, greeting dogs by sticking the back of your hand in their face is actually non-threatening (what a terrible idea). I understand their body language and I use it myself whenever I'm interacting with dogs or working with clients,” Sternberg explains.

Although Sternberg advertises training services, he does not consider himself a “dog trainer”.

“I wouldn't call myself a dog trainer... I'm a coach for humans looking to unlock the mysteries behind their dog.”

When Sternberg isn’t at Woof and Shloof, he enjoys spending time with his wife, baby, dog, family and friends. He also loves yoga, meditation, basketball, and chess.

For more information on Woof and Shloof, please visit www.woofandshloof.com


Shalom Life is currently searching for the best and brightest Jews under 40 in New York who have gained recognition in business, entertainment, philanthropy, technology and more. Please send suggestions to top20NY@shalomlife.com

Film to be Made about Jonathan Pollard Film to be Made about Jonathan Pollard TrendingWATCH: Jon Stewart Addresses Uproar over his "Secret" Meeting with President Obama WATCH: Jon Stewart Addresses Uproar over his "Secret" Meeting with President Obama TrendingWATCH: Viral Video of Israeli Father Shaving his Beard for First Time in 14 Years WATCH: Viral Video of Israeli Father Shaving his Beard for First Time in 14 Years Trending
 

Anti-Violence Rallies Taking Place Across Israel Today

August 01, 2015 | By Noam 'Dabul' Dvir, Roi Yanovsky, Ahiya Raved, and Gilad Morag
Anti-Violence Rallies Taking Place Across Israel Today

Following two blood-soaked days, in which a Palestinian infant was killed and his parents and sibling were critically wounded in a fire and six people were hurt in a stabbing at Jerusalem's gay pride parade, thousands are expected to protest in Tel Aviv, Jerusalem, and Haifa

Read More

Report: 53% Rise in Anti-Semitic Incidents in the UK

August 01, 2015 | By B. Shane Morganstein
Report: 53% Rise in Anti-Semitic Incidents in the UK

Government officials are speaking out against anti-Semitism after new report finds rapid increase in anti-Semitic incidents

Read More

Film to be Made about Jonathan Pollard

August 01, 2015 | By B. Shane Morganstein
Film to be Made about Jonathan Pollard

The American jailed for passing sensitive information to Israel will have his story adapted for the big screen

Read More

Over 100 Jewish Gravestones Toppled in Philadelphia

August 01, 2015 | By Maria Cruz
Over 100 Jewish Gravestones Toppled in Philadelphia

Some of the headstones date back 160 years

Read More

Woody Allen Speaks Out About Netanyahu

August 01, 2015 | By Maria Cruz
Woody Allen Speaks Out About Netanyahu

The director thinks the Prime Minister's decision on Iran deal could be "foolish"

Read More

WATCH: Jon Stewart Addresses Uproar over his "Secret" Meeting with President Obama

July 30, 2015 | By Daina Goldfinger
WATCH: Jon Stewart Addresses Uproar over his "Secret" Meeting with President Obama

"Something is not a secret just because you don't know about it"

Read More

Canadian Couple: Killing Young Jews Will Save Them from Hell

July 30, 2015 | By B. Shane Morganstein
Canadian Couple: Killing Young Jews Will Save Them from Hell

The couple, convicted of trying to bomb the British Columbia Legislature, hoped to save Jews from growing up and going to "eternal hell"

Read More

WATCH: Viral Video of Israeli Father Shaving his Beard for First Time in 14 Years

July 30, 2015 | By B. Shane Morganstein
WATCH: Viral Video of Israeli Father Shaving his Beard for First Time in 14 Years

People are going crazy for this family's reaction to a man named Mooki shaving his beard

Read More

More Headlines