Shalom Life | April 24, 2014

Gwyneth Paltrow New Face of Veggie Food Line

The part-time veggie is the new face of Spar Supermarkets' vegan and veggie line

By: Ashley Baylen

Published: February 15th, 2012 in Culture » Food » News

Gwyneth Paltrow New Face of Veggie Food Line

Actress, GOOP blogger, and cook book author, Gwyneth Paltrow, has been named the new face of Austria’s Spar Supermarket’s line of vegan and vegetarian foods.

Paltrow considers herself a “part-time vegetarian”, but obviously this didn’t matter to the grocery chain.

‘Spar Veggie’ is the supermarket’s new offering featuring 43 vegetarian and vegan products from both the fresh and frozen counters.

Paltrow filmed the advertisements over two days in Paris. Launching today, they will be seen on Austrian TV and billboards.

Of ‘Spar Veggie’, Paltrow said, “They are a really healthy alternative to grab and go!”

"Gwyneth Paltrow is the ideal of the modern day, food-aware young woman, who knows having meatless meals is a good idea now and again," said Dr. Gerhard Drexel, director of Austrian SPAR.

"She loves the idea behind our new product line. We are overjoyed to have Gwyneth on board.”

Anton Yelchin and Zooey Deschanel Slated for ‘The Driftless Area’ Anton Yelchin and Zooey Deschanel Slated for ‘The Driftless Area’ TrendingSarah Silverman Apologizes in Advance For Swastika Doodle Sarah Silverman Apologizes in Advance For Swastika Doodle TrendingMural, Mural on the Wall Brings Animations to Life for Your Children Mural, Mural on the Wall Brings Animations to Life for Your Children Trending
 

Breakthrough Jew - DJ Tennis

April 24, 2014 | By Sarah Bauder
Breakthrough Jew - DJ Tennis

Manfredi Romano aka DJ Tennis is the co-founder of techno and house label, Life and Death.

Read More

Scarlett Johansson to Join Disney’s ‘The Jungle Book’

April 24, 2014 | By Ashley Baylen
Scarlett Johansson to Join Disney’s ‘The Jungle Book’

ScarJo and Lupito Nyong'o are in negotiations to join Jon Favreau's live action/CG hybrid film.

Read More

Lenny Kravitz to Release ‘Strut’, His Tenth Studio Album

April 24, 2014 | By Ashley Baylen
Lenny Kravitz to Release ‘Strut’, His Tenth Studio Album

Kravitz plans to release the album in September through his own record imprint

Read More

Judd Apatow’s ‘The Simpsons’ Episode Will Air After 24 Years

April 24, 2014 | By Ashley Baylen
Judd Apatow’s ‘The Simpsons’ Episode Will Air After 24 Years

Before Apatow became famous for 'The 40 Year Old Virgin', he submitted a script to 'The Simpsons' in 1990.

Read More

Starbucks to Own 10% of SodaStream?

April 24, 2014 | By Daniel Koren
Starbucks to Own 10% of SodaStream?

After reports circulated suggesting Pepsi was looking to invest into the Israeli company, now it seems Starbucks is engaged in a potential $1 billion deal with them

Read More

Startup Club: Samba

April 24, 2014 | By Zak Edwards
Startup Club: Samba

The Tel Aviv-based fun video messaging app recently won the 'Best App' Award at SXSW for its sleek, innovative design

Read More

Jewish Hall of Fame: Émile Durkheim

April 23, 2014 | By Zak Edwards
Jewish Hall of Fame: Émile Durkheim

The French sociologist, social psychologist and philosopher is considered to be one of the founding fathers of social science

Read More

Anton Yelchin and Zooey Deschanel Slated for ‘The Driftless Area’

April 23, 2014 | By Sarah Bauder
Anton Yelchin and Zooey Deschanel Slated for ‘The Driftless Area’

The film will also star John Hawkes, Ciaran Hinds, and Alia Shawkat.

Read More

More Headlines