Charlie Sheen Under “House Arrest” With Fiat

The marketing folks at Fiat are on a role as of late with regards to the 2012 Fiat 500 Abarth, releasing an ad with none other than Mr. Charlie Sheen and the tag line, “Not all bad boys are created equal”. The commercial deemed “House Arrest” features Sheen roaring around an opulent mansion in an Abarth during a party. Screeching to a stop, he steps out the vehicle to reveal he’s wearing an ankle bracelet. Whilst grinning at the camera, Sheen exclaims that he loves being under house arrest, as Sports Illustrated swimsuit model, Catrinel Menghia (who appeared in Fiat’s much talked about “Seduction” Super Bowl ad) sashays up to him.

"The Fiat 500 Abarth is the 'small but wicked' personality of the Fiat 500 and this spot captures that attitude and spirit. The Fiat 500 Abarth is the bad boy of the Fiat vehicle lineup and Charlie Sheen personifies the edgy and fun attributes of the Fiat 500 Abarth in 'House Arrest.'" said Olivier Francois, Head of Fiat Brand worldwide and Chief Marketing Officer, Chrysler Group LLC in a statement.

Apparently, Chrysler Group had intended to run the “House Arrest” spot during the Super Bowl, but chose Menghia’s “Seduction” instead. Below, is Sheen tearing it up in a small, yet swift vehicle, in a large mansion at a party with a plethora of beautiful people for your viewing pleasure.