Shalom Life | May 28, 2015

Israelis Adapt “The Hunger Games” to Facebook Video Game

Funtactix draws one million active users in a month

By: Sammy Hudes

Published: May 11th, 2012 in Culture » Film » News

Israelis Adapt “The Hunger Games” to Facebook Video Game

Funtactix, an Israeli company, has developed a Facebook version of the popular “Hunger Games” series which allows Facebook users to play a video game adapted from the movie, according to Ynet.

Along with Lionsgate and “Hunger Games” author Suzanne Collins, Funtactix became the first company to release a Facebook game on the same date as the movie on which it is based, the JTA reported.

Titled, “The Hunger Games Adventures,” players aim to survive harsh times in District 12 with help from the heroine, Katniss. In its first month, the game drew one million active users, 150,000 of whom being active daily players.

According to the JTA, this video game is just one of many that Funtactix has created based on popular films.

Last year, the company reportedly partnered with Paramount Pictures and Warner Bros. to create Facebook games based on “Mission: Impossible,” “Rango” and “New Boyz.”

Founded in 2006 by Yaron Leifenberg as a startup in Tel Aviv, the original goal was to create three-dimensional multi-player games for a new audience. Funtactix now has a staff of 20 people spread between offices in New York, Jerusalem and Los Angeles.

“Traditional console-based movie games reached only those hard-core gamer movie fans that both loved the film and owned a specific gaming console,” Sam Glassenberg, CEO of the company, told the JTA.

“With social games there is no barrier to entry, no expensive game console required.”

The advantage of “The Hunger Games Adventures” is its simplicity. It is based on repeated actions designed to attract the player to spend a little money to save waiting or effort.

“Funtactix’ implementation of console-quality graphics within Flash is not a lone effort,” Ron Weaver, a faculty member at the Florida Interactive Entertainment Academy, told the JTA.

“Kudos to Funtactix for helping to lead the charge, but fortunately they are not alone.”

Glassenberg, a former Microsoft employee, said he was eager to join Funtactix in 2008 so he could help build the gaming industry in Israel.

“From personal experience, I know that Israel has the potential to make a huge contribution to the global games industry,” he said.

“Funtactix is just scratching the surface. We have established a reputation in Hollywood for Israeli game development. We hope this will serve as a catalyst for a much larger games ecosystem in Israel.”

Al Pacino Pulls Out of 'Nazi' Play Written by Hitler Supporter Al Pacino Pulls Out of 'Nazi' Play Written by Hitler Supporter TrendingDenver Bagel Shop Offers a Fresh Take on "Smoked" Salmon Denver Bagel Shop Offers a Fresh Take on "Smoked" Salmon TrendingSeason 6 of 'Comedians in Cars' Features Stephen Colbert, Julia Louis-Dreyfus, Jim Carrey & More Season 6 of 'Comedians in Cars' Features Stephen Colbert, Julia Louis-Dreyfus, Jim Carrey & More Trending
 

Op-Ed: Say it Loud, Say it Clear - No World Cup for Qatar

May 28, 2015 | By Ben Cohen, JNS.org
Op-Ed: Say it Loud, Say it Clear - No World Cup for Qatar

Handing the World Cup back to a democracie isn't just the right thing to do in terms of moralityit will actually save lives

Read More

Jerusalem is Getting an Outdoor Screening of 'The GodFather' Backed by Live Symphony Orchestra

May 28, 2015 | By Benjamin Tovias
Jerusalem is Getting an Outdoor Screening of 'The GodFather' Backed by Live Symphony Orchestra

Jerusalem Film Festival's closing event will take place in front of the Old City walls

Read More

This Toronto JCC Hosted a Serious All-Night Festival to Celebrate Shavuot

May 28, 2015 | By Tanya Grabarnik
This Toronto JCC Hosted a Serious All-Night Festival to Celebrate Shavuot

Tikkun Leil at the Miles Nadal JCC in Toronto offered over 70 presenters and 50 educational sessions and worshops

Read More

Israeli Maestro Reveals Innovative New Piano

May 28, 2015 | By Ashley Ramnarain
Israeli Maestro Reveals Innovative New Piano

Daniel Barenboim also announces new academy to promote peace between Israelis and Palestinians

Read More

Ben & Jerry’s Won’t Serve Bacon Ice Cream

May 28, 2015 | By Daina Goldfinger
Ben & Jerry’s Won’t Serve Bacon Ice Cream

The popular ice cream brand is committed to maintaining the Jewish kosher laws

Read More

WATCH: Natalie Portman Advises Harvard Grads to Trust their Inexperience

May 28, 2015 | By Ashley Ramnarain
WATCH: Natalie Portman Advises Harvard Grads to Trust their Inexperience

"Accept your lack of knowledge, and use it as your asset" the Oscar-winning Israeli actress says

Read More

Friendly Neighbors Save Houston Rabbi From Flood

May 28, 2015 | By Ashley Ramnarain
Friendly Neighbors Save Houston Rabbi From Flood

Elderly Rabbi Joseph Radinsky was stranded on the roof of his home when flooding hit Texas earlier this week

Read More

WATCH: Bill Nye Explains the Universe on 'Inside Amy Schumer'

May 28, 2015 | By Ashley Ramnarain
WATCH: Bill Nye Explains the Universe on 'Inside Amy Schumer'

Broad City's Ilana Glazer and Abbi Jacobson also star on the hilarious Comedy Central show

Read More

More Headlines