Shalom Life | July 23, 2014

Israelis Adapt “The Hunger Games” to Facebook Video Game

Funtactix draws one million active users in a month

By: Sammy Hudes

Published: May 11th, 2012 in Culture » Film » News

Israelis Adapt “The Hunger Games” to Facebook Video Game

Funtactix, an Israeli company, has developed a Facebook version of the popular “Hunger Games” series which allows Facebook users to play a video game adapted from the movie, according to Ynet.

Along with Lionsgate and “Hunger Games” author Suzanne Collins, Funtactix became the first company to release a Facebook game on the same date as the movie on which it is based, the JTA reported.

Titled, “The Hunger Games Adventures,” players aim to survive harsh times in District 12 with help from the heroine, Katniss. In its first month, the game drew one million active users, 150,000 of whom being active daily players.

According to the JTA, this video game is just one of many that Funtactix has created based on popular films.

Last year, the company reportedly partnered with Paramount Pictures and Warner Bros. to create Facebook games based on “Mission: Impossible,” “Rango” and “New Boyz.”

Founded in 2006 by Yaron Leifenberg as a startup in Tel Aviv, the original goal was to create three-dimensional multi-player games for a new audience. Funtactix now has a staff of 20 people spread between offices in New York, Jerusalem and Los Angeles.

“Traditional console-based movie games reached only those hard-core gamer movie fans that both loved the film and owned a specific gaming console,” Sam Glassenberg, CEO of the company, told the JTA.

“With social games there is no barrier to entry, no expensive game console required.”

The advantage of “The Hunger Games Adventures” is its simplicity. It is based on repeated actions designed to attract the player to spend a little money to save waiting or effort.

“Funtactix’ implementation of console-quality graphics within Flash is not a lone effort,” Ron Weaver, a faculty member at the Florida Interactive Entertainment Academy, told the JTA.

“Kudos to Funtactix for helping to lead the charge, but fortunately they are not alone.”

Glassenberg, a former Microsoft employee, said he was eager to join Funtactix in 2008 so he could help build the gaming industry in Israel.

“From personal experience, I know that Israel has the potential to make a huge contribution to the global games industry,” he said.

“Funtactix is just scratching the surface. We have established a reputation in Hollywood for Israeli game development. We hope this will serve as a catalyst for a much larger games ecosystem in Israel.”

Shalom, Mauritius: A Jewish Culture Guide Shalom, Mauritius: A Jewish Culture Guide TrendingBackstreet Boys Cancel All Three Sold-Out Shows in Israel Backstreet Boys Cancel All Three Sold-Out Shows in Israel TrendingAdam Levine is Officially Married, Jonah Hill Officiated Adam Levine is Officially Married, Jonah Hill Officiated Trending
 

Police Looking Into anti-Semitic Graffiti in Thornhill

July 23, 2014 | By Daniel Koren
Police Looking Into anti-Semitic Graffiti in Thornhill

A bus shelter was vandalized with a swastika in a community largely populated with Jews

Read More

Howard Stern Goes On Pro-Israel Rant [VIDEO]

July 23, 2014 | By Peter Herriman
Howard Stern Goes On Pro-Israel Rant [VIDEO]

"If you're anti-Israel, you're anti-America"

Read More

Op-Ed: A Lesson in Jewish Peoplehood at Summer Camp

July 23, 2014 | By Yonatan Mehlman
Op-Ed: A Lesson in Jewish Peoplehood at Summer Camp

Though there may appear to be variations in custom, the connection between Jews is simply undeniable and unbreakable

Read More

An Exclusive Interview with Hipster Hijabis

July 23, 2014 | By Caitlin Marceau
An Exclusive Interview with Hipster Hijabis

We speak to Summer Albarcha about the controversy that began after she modeled an outfit for an Orthodox Jewish fashion company

Read More

Israel To Lose 280,000 Tourists Due to Gaza Op

July 23, 2014 | By Danny Sadeh
Israel To Lose 280,000 Tourists Due to Gaza Op

Damage to incoming tourism and hotel industry in third quarter of 2014 estimated at $500 million with 34% drop in number of foreign visitors

Read More

Tens of Thousands Arrive for Funerals of Slain American IDF Soldiers

July 23, 2014 | By Daniel Koren
Tens of Thousands Arrive for Funerals of Slain American IDF Soldiers

Max Steinberg and Nissim Sean Carmeli were American nationals volunteering in the IDF who were killed in Gaza

Read More

Shalom, Mauritius: A Jewish Culture Guide

July 22, 2014 | By Ashley Baylen
Shalom, Mauritius: A Jewish Culture Guide

In 2000, Rabbi Silberhalft officiated the first Bar Mitzvah in the nation since World War II.

Read More

Robert Downey Jr. Is Still The Highest Paid Actor in Hollywood

July 22, 2014 | By Ashley Baylen
Robert Downey Jr. Is Still The Highest Paid Actor in Hollywood

The 'Iron Man' star raked in $75 million last year.

Read More

More Headlines