Gwyneth Paltrow New Face of Hugo Boss
Mrs. Chris Martin is the latest face of Boss Nuit Pour Femme
Hugo Boss’ newest perfume, Boss Nuit Pour Femme, is inspired by the classic little black dress. Who better to represent classic beauty than Gwyneth Paltrow?
Paltrow is the previous face of Estee Lauder’s Pleasures scent, and is currently the spokesperson for Scandinavian clothing company, Lindex, and Coach.
Boss Nuit Pour Femme will hit the market in September, with a TV, online, and print campaign featuring the GOOP star.
"To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time - characteristics that I strive toward in my own life" Paltrow told WWD.
I wonder if Gwyneth is aware that Hugo Boss designed uniforms for the German SS troops and the Nazi party? But, the fashion house apologized on his behalf in order to hawk a book a few years back, so I guess all is forgiven.