Justin Bieber using Israeli Fundraising Platform
Pop star appears in charity campaign powered by Israeli company give2gether
International pop star Justin Bieber is part of a new Israeli-powered fundraising campaign for a hospital in Washington, DC, according to Israeli innovation news site, NoCamels.
Using give2gether, an Israeli fundraising platform, the 18-year-old has partnered with Washington’s Children’s National Medical Center for their “Music Makes it Better” campaign, launched earlier this week.
“I Believe that Bieber, with 21 million Twitter followers, will bring a flow of donations in a short period of time and boost social action through social media,” Arnon Shafir, co-founder and CEO of give2gether, told The Marker.
The Israeli software was founded in 2007 in order “to leverage web capabilities for doing good and cost-effective fundraising powered by social media,” according to its website. It enables nonprofits to create online fundraising campaigns in order to increase their traditional conversion rates from visitors to donors, largely through social media.
The software allows its users to grow a community of supporters by using built-in widgets for Facebook and Twitter. It is based a decade of research on game theory applications and two years of Beta testing with selected nonprofit organizations, in order to address group behavioral parameters and maximize the success of online viral campaigns.
The goal of the campaign is to raise $25,000 to help fund music arts therapy, and other programs for children treated at the center, according to the fundraiser’s website.
“I get to meet a lot of kids when I’m on tour around the country but there’s nothing more inspiring than visiting kids in the hospital at Children’s National Medical Center in Washington, DC,” said Bieber in a 20 second Youtube video posted to the site. “Please give more children hope by making a donation to Children’s National today.”
Along with Bieber, Victoria Justice and The Band Perry have also joined the effort. In December 2011, Bieber, Justice and Conan O’Brien visited children at the hospital when they were in town for the Christmas in Washington concert.
“At Children’s National Medical Center, we believe that care is more than just doctors and equipment – it’s also about letting kids be kids and providing every type of support we can to help them feel better,” Pam King Sams, executive vice president for development at Children’s National told the Digital Journal. “This campaign will promote the healing power of music while funding critical programs. Anyone can help just by spreading the word about this campaign.”
The hospital along released a statement along with the launch of the campaign.
“Music and art and creativity are important to all kids, especially if you’re sick and in a strange place like the hospital. Every kid needs music to feel normal, healthy, and happy, especially when they’re recovering from illness,” read the statement.
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