Shalom Life | November 26, 2014

Natalie Portman’s Dior Ad Banned in the UK

The actresses newest ad was banned for false advertising

By: Sarah Bauder

Published: October 23rd, 2012 in Culture » Society » News

Natalie Portman’s Dior Ad Banned in the UK

Not even an Academy-award winning Hollywood beauty such as Natalie Portman, can escape the ubiquitous gaze of the U.K.’s Advertising Standards Authority (ASA). After a single complaint was lodged (incidentally by L’Oreal UK), a Dior New Look Mascara ad featuring the actress, was banned by the independent watchdog organization. According to the ASA, the aforementioned ad was pulled because Portman’s eyelashes were reportedly retouched, thereby making it misleading.

"Although we noted Dior's view that the ad's text did not contain any claims regarding the lengthening of lashes, we considered that the ad's claims 'Lash-multiplying effect volume and care mascara', '... an unrivalled lash creator effect' and 'delivers spectacular volume-multiplying effect, lash by lash', particularly in conjunction with the image of Natalie Portman's eye lashes, would be understood to mean that the mascara could lengthen the lashes, as well as separate them, increase their thickness and volume, and generally enhance lash appearance," the ASA explained in a statement.

As a result of the ASA’s findings, Dior has agreed to withdraw the ad in its present form, without any formal investigation. It’s a matter of opinion really, whether the watchdog ought to have banned said ad after a single complaint. Take a look, and draw your own conclusions.

Shalom, Cancun: A Jewish Culture Guide Shalom, Cancun: A Jewish Culture Guide TrendingSeth Rogen: James Franco is a "Weird Guy" [VIDEO] Seth Rogen: James Franco is a "Weird Guy" [VIDEO] TrendingDeaths of Joan Rivers, Robin Williams & Jennifer Lawrence Nude Photos Are Top Internet Search Items for 2014 Deaths of Joan Rivers, Robin Williams & Jennifer Lawrence Nude Photos Are Top Internet Search Items for 2014 Trending
 

Even with Thanksgiving, Israelis Still Eat More Turkey Than Americans

November 26, 2014 | By JNS.org
Even with Thanksgiving, Israelis Still Eat More Turkey Than Americans

Israel is actually the world leader in per capita consumption of turkey

Read More

UJA Federation of Greater Toronto Approves Funding to Strengthen Israel’s Southern Region

November 26, 2014 | By Dan Horowitz
UJA Federation of Greater Toronto Approves Funding to Strengthen Israel’s Southern Region

A UJA committee was in the Holy Land last week, witnessing firsthand how funds donated by the Canadian Jewish community are being used

Read More

Jewish Hall of Fame: Billy Joel

November 26, 2014 | By Caitlin Marceau
Jewish Hall of Fame: Billy Joel

This week's inductee is the "Piano Man" himself

Read More

This British City Council is Banning All Israeli Goods

November 26, 2014 | By Daniel Koren
This British City Council is Banning All Israeli Goods

Leicester, the 10th largest city in the U.K., has opposed the Labor Party's recommendation not to join the BDS movement

Read More

Israeli Police Are Using Spy Balloons for A Better View of Jerusalem

November 26, 2014 | By Daniel Koren
Israeli Police Are Using Spy Balloons for A Better View of Jerusalem

Incorporated to keep the city safe after a wave of terrorist attacks

Read More

Mel Brooks Joins 'Hotel Transylvania 2' as Dracula's Dad

November 26, 2014 | By Sara Torvik
Mel Brooks Joins 'Hotel Transylvania 2' as Dracula's Dad

The legendary comedian will play Vlad, who brings drama with him on a family visit.

Read More

Lena Dunham Rocks Out to Hip Hop Song Named After Her [VIDEO]

November 26, 2014 | By Sara Torvik
Lena Dunham Rocks Out to Hip Hop Song Named After Her [VIDEO]

Hand Job Academy is back with a second music video after their first hit, 'Shark Week'.

Read More

One Lucky Bob Dylan Fan Got a Private Concert For 'Experiment Alone'

November 26, 2014 | By Sara Torvik
One Lucky Bob Dylan Fan Got a Private Concert For 'Experiment Alone'

Fredrik Wikingsson is sure to be the envy of every Bob Dylan fan on earth

Read More

More Headlines