Alicia Silverstone Urges Consumers to Stop Buying Down
The famous vegan explains the cruel measures taken to acquire down from birds
The “Clueless” actress informs viewers of the process, which includes workers roughly plucking the feathers off of living birds, resulting in torn flesh. The wounds are later stitched up with a needle and thread, but no painkillers are given to the birds.
The feathers are then used to produce down products such as clothing, pillows, and bedding. The campaign also alleges that some of these animals are force-fed to fatten up their livers for foie gras production. In addition, they are hung upside down, stunned with electricity, and thrown into defeathering tanks with scalding hot temperatures - all while still alive.
The 36-year-old activist states in the video, “No matter where it comes from, down is a product of cruelty to birds...You can help stop this suffering by purchasing only down-free products and encouraging all your friends and family members to do the same. This is one simple way to make a huge different for animals.”
Silverstone, a devoted vegan, has received the “Sexiest Female Vegetarian” award in the past, and continues to fight for her belief in stopping the cruelty to animals.