Shalom Life | October 31, 2014

Israel Turns to Virginia to Make Yummier Hummus

Did you know Richmond, Virginia is the new hummus hub?

By: Ashley Baylen

Published: May 1st, 2013 in Culture » Food » News

Israel Turns to Virginia to Make Yummier Hummus

Traditionally, hummus is thought to be associated with Israel, Lebanon, or other Middle Eastern countries, but the folks at the Strauss Group are depending on a new research and development center in Richmond, Virginia to develop the next big thing in hummus.

Devoted to the science, production, engineering, packaging and delivery of the incredibly popular chick-pea based spread, the “Center of Excellence” facility is operated by Sabra Dipping Company, the joint venture between Israel’s Strauss Group and PepsiCo.

Hummus has become so popular that Sabra has convinced local tobacco farmers to begin growing chickpeas, but the new research facility will focus more on the other ingredients in Sabra’s prepared salad instead of the dip they specialize in.

“Opening the research and development center, the first of its kind in the world, is an important milestone for the Strauss Group in its partnership with PepsiCo worldwide,” said Strauss CEO Gadi Lesin Tuesday.

“It enhances our transformation into a leading international player both in the salads segment and in dips.”

Strauss acquired Sabra in 2005, when the company only had $24 million in sales. PepsiCo got involved in 2008, when the company had reached $90 million. As of last year, Sabra post revenue at $315 million and has a 60% market share.

The Wall Street Journal was right in announcing that “Hummus Is Conquering America.”

Dafy Hagai Challenges Everything You Think You Know About Israeli Girls Dafy Hagai Challenges Everything You Think You Know About Israeli Girls TrendingAmy Winehouse Exhibition Lands in Tel Aviv Amy Winehouse Exhibition Lands in Tel Aviv TrendingDirector Ari Cohen Discusses His Latest Doc, ‘The Family Farm’ Director Ari Cohen Discusses His Latest Doc, ‘The Family Farm’ Trending
 

Lena Dunham and Celebrity BFF’s Raise Awareness For Planned Parenthood

October 30, 2014 | By Ashley Baylen
Lena Dunham and Celebrity BFF’s Raise Awareness For Planned Parenthood

The 'Girls' creator has designed a shirt for the women's rights organization

Read More

Seth Rogen Will Play Steve Wozniak in New Steve Jobs Bio Pic

October 30, 2014 | By Ashley Baylen
Seth Rogen Will Play Steve Wozniak in New Steve Jobs Bio Pic

Rogen is in negotiations to star as the Apple co-founder alongside Christian Bale

Read More

A New Pee-Wee Herman Movie Has Been Confirmed

October 30, 2014 | By Ashley Baylen
A New Pee-Wee Herman Movie Has Been Confirmed

Paul Reubens told Jimmy Fallon that Judd Apatow will be producing the reboot

Read More

Breakthrough Jew - Joshua Meier

October 30, 2014 | By Sara Torvik
Breakthrough Jew - Joshua Meier

18-year-old Meier won the Best in Category Award in cellular and molecular biology at the 2014 Intel International Science and Engineering Fair for his work in harnessing the aging process to treat diseases.

Read More

Startup Club: Cat2See

October 30, 2014 | By Caitlin Marceau
Startup Club: Cat2See

The Israeli company has created an app that lets you play with your cats, monitor them, and even feed them when you're not home

Read More

Why the Mastermind Behind Leon Klinghoffer’s Murder Went Free

October 30, 2014 | By Stephen M. Flatow, JNS.org
Why the Mastermind Behind Leon Klinghoffer’s Murder Went Free

Amid the ongoing controversy over the Metropolitan Opera's performance of "The Death of Klinghoffer," little has been said about the Palestinian leader who masterminded the attack in which Klinghoffer was murdered

Read More

This Israeli Prison Hosted a Fashion Show for its Inmates

October 30, 2014 | By Daniel Koren
This Israeli Prison Hosted a Fashion Show for its Inmates

The Holy Land's only female prison debuted what and what not to wear while incarcerated

Read More

Haaretz Publish Cartoon Depicting Netanyahu as Pilot Behind 9/11 Attacks

October 30, 2014 | By Daniel Koren
Haaretz Publish Cartoon Depicting Netanyahu as Pilot Behind 9/11 Attacks

Twitter responds, naturally, with outrage

Read More

More Headlines