Hadar: A Fashion Magazine for the Jewish Community
ShalomLife speaks to Shevi Genuth and Bari Weizman on their passion for fashion, and the magazine they started that acts as a resource and network for Jewish women everywhere
When perusing the racks of high fashion and the pages of fashion magazines, Orthodox women are faced with a conundrum. On the one hand, they love the styles and fashions; on the other, they simply don’t fit within their dress codes. Shevi Genuth and Bari Weizman, Orthodox women with a passion for fashion, felt this exact way and did something about it.
The result is Hadar Magazine, the fashion periodical for Orthodox women who love fashion and want some tangible options. We had the chance to chat with Genuth and Weizman about their magazine and picked up a few fashion tips along the way.
ShalomLife: For those who don't know, what is Hadar Magazine?
Shevi Genuth: Hadar Magazine is a high end Jewish Women’s Lifestyle and Fashion Magazine. In addition to being a fashion magazine that features tznius clothing, Hadar praises the Orthodox women who juggle it all every single day – life, religion, family, careers, etc. We are not just a magazine, we are a resource and a network for Jewish Women.
ShalomLife: How did this come together? Who are some of your coworkers and writers?
Shevi Genuth: I have been reading fashion magazines since high school. I have always loved fashion and majored in English in college in the hopes of one day writing for a fashion magazine. Life didn’t end up taking me in that direction, but it did land me working in the same office as Bari. Bari and I had known each other since we were teenagers, and she is the one who brought me into the company where we now work full time together. She is the one with the business mind, and one day she approached me with this “crazy idea” of starting a Jewish women’s fashion magazine. Knowing already that our work ethics mesh, Bari thought we would partner up well together. The rest, as they say, is history. We brainstormed for a while and then dove right in, learning A LOT as we went along and reaching out to people who were willing to help us along the way.
Bari Weizman: We work with a very talented layout designer, Chaya Teitelbaum from Teitel Creative. Our relationship has been somewhat of a mutual investment. She contacted us right after we launched our Facebook page. We interviewed her a few times and got a few comparables but we really hit it off and I could not be happier with our decision. She is extremely creative and has a great eye for design. Jessica Gugenheim is our Fashion Editor and we owe her all of the credit for establishing us as legitimate print media in the fashion industry which is critical, forming relationships with PR firms and getting us clothing samples from designers.
Jessica is incredible and does a ton of research on trends and upcoming designers. She is always in the know and has put together such unique fashion spreads for us. She takes lead on the majority of the fashion you see in the magazine. Rob Salzbank is the owner of Rampage Studios and has worked with us on several photoshoots. For our Spring issue he was our photoshoot coordinator and is extremely talented in every way. We also work with a very talented young girl named Alix Greenberger who is our social media coordinator. She works tirelessly to ensure that we keep up our social media presence and is always coming up with creative ideas to post and share.
ShalomLife: How has the response been?
Bari Weizman: Thank G-d the response has really been great. We are getting a lot of support from the community. People are very excited about the idea and really would like to see Hadar succeed which is really what keeps us going. Since we offer purchase of the magazine through our website, we get orders from all over the country and even overseas.
The comments we get on these orders are so touching – one woman wrote that she lives in a town with really no Orthodoxy except for the local Chabad house and she was so excited to get our magazine to help her feel more connected to the modern orthodox world. These sort of reactions are so touching to us and really push us to keep going.
ShalomLife: Why do you think there is a specific need for a Jewish-centric fashion magazine? How are you filling this need?
Bari Weizman: We focus on two things that other magazines do not. We only feature modest clothing according to the Jewish Law and we empower Jewish women at work and other aspects of their lives. All of our articles have to do with the Jewish people and our lifestyles. We feature Jewish women business owners, financial articles that are conscious of our Jewish needs like kosher food and yeshiva tuition. There really is no other publication out there, certainly not a Jewish publication, that mixes fashion with issues that come up in everyday modern Jewish life. Mainstream magazines obviously do not touch on the Jewish issues, and Jewish magazines do not include the types of fashion that we feature.