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Google & Gucci Bring Window Shopping Online

The California tech giant and Italian fashion chain have teamed up for a virtual store in Milan

By: Daniel Koren
Published: September 5th, 2013 in Business » World
The virtual Gucci store and flagship menswear boutique in Milan

Sergey Brin and his staff at Google are constantly searching for new services to provide to its millions of users, and their latest initiative is especially catered to business owners and entrepreneurs.

A subsection of Google Maps is called Google Business Photos, a service that allows business owners to provide their patrons with a virtual tour of their store from the luxury of their own homes, meaning that now we can 'window shop' while sitting on the couch watching television.

The service is essentially a business version of Google Street Maps, and seems likely to increase revenue for the parties involved, particularly via online shopping.

Now, Gucci has announced it is the first Italian brand to join the service, allowing individuals to explore its flagship men's store in Milan without having to actually go there.

The service seems likely to save fashion aficionados a considerate amount of time.

The menswear boutique is located in the Brera region of Milan, and the first Gucci store of its kind. To virtually enter the store and explore, click here.

Related articles: Business News, Fashion News, Google, Gucci, Milan, Flagship Gucci, Window Shopping, Virtual Store, Sergey Brin
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