Shalom Life | April 01, 2014

Israeli GPS Watches Let Parents Know About Children's Whereabouts

The fashionable HereO watches will help combat the nearly 900,000 children who are reported missing every year in America

By: Graham Sigurdson

Published: March 28th, 2014 in Business » Israel

Each year in America, almost one million children go missing. Only 95% are found within the hours immediately following.

The Israeli start-up HereO hopes to combat that, with the new HereO watches they’ve designed being both fashionable (not to mention colourful) and having a GPS chip installed. “Even if your child is missing for ‘just’ two minutes it will be the longest two minutes of your life,” says the company. The watch will work in tandem with an app that will allow parents to always locate their children.

Despite there already being a number of GPS watches on the market, not to mention a new line of Google-powered smartwatches, HereO’s is the first designed specifically to target kids in the age bracket of 3-8, reports the Times of Israel. “For the first time, tracking technology has been miniaturized to fit in a trendy kids watch,” reads a statement from HereO. “A team of experts miniaturized the technical components in order to make the smallest children GPS watch in the world.”

HereO’s CEO Gill Mendelson, COO Allon Gladstone and president Daniel Ivesha stressed that the watches will be able to stand up to the rough play that they expect from children. The watch will be made of a strong plastic and weigh only 300 grams, which they promised will stand up “even in the heaviest of play.”

The watch will include the company’s ‘family location app,’ which will send parents real time alerts, not just if and when the child goes missing, but also when they arrive at school, soccer practice, etc. The app sends out an emergency alert in the event that sometime tries to remove the watch from their wrist, indicating the location so that the parents can take quick action.

On top of this, the watch can be programmed to send alerts out to other family members, which will include directions to the child’s current location.

HereO watches will have a panic button which children will be able to press to initiate the emergency protocols. Furthermore, parents will have the option of including a SIM card to allow cellular triangulation when GPS is unavailable.

Looks like they thought of everything.

The watch, which is still in development, is expected to reach stores in July - with the app releasing in April. It will cost $149, with a $5/month subscription to the triangulation plan. HereO has a sales office in the New Jersey and the UK and plans to market the watch worldwide.

HereO has been mostly self-funded, the founders raising nearly a million dollars from their family and friends, while also running a fundraising campaign on Indiegogo, which is nearing it’s $100,000 goal.

“HereO makes it easy to provide peace of mind for your kids and the whole family,” said HereO. “With the ‘Place Notifications’ and ‘Panic Alert’ features, your child will always be within arm’s reach. It’s fun for kids, but essential for parents.”


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