Shalom Life | June 27, 2014

Startup Club: Glamsquad

Victoria Eisner's company brings hair and makeup to the comfort of your home or office at the touch of a button.

By: Caitlin Marceau

Published: June 19th, 2014 in Business » World


Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with 'startup' companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.

Business: Glamsquad

Base of Operations: New York

Entrepreneur: Victoria Eisner

Industry: Beauty

In a day and age where food, entertainment and transport are available at the touch of a button no matter what time of night it is, Victoria Eisner was frustrated one New Year’s Eve when she couldn’t get an appointment for a blowout and some makeup. "I wished that beauty services could come to me at the touch of a button just like a car or my dinner," she said in a report to Business Insider. In the Big Apple, where anything is possible, Eisner couldn’t understand why getting her hair done was the exception to the rule. So she set out to change all that.

Glamsquad, which only operates in New York covering the Manhattan area and certain sections of Brooklyn, sends trained stylists to your home or office to fix your hair and set your makeup. The stylists come from all over New York. Some work in salons in addition to working with Glamsquad while others work with the company as freelancers. Prices for services range anywhere from $50 to $100+, depending on what you’re asking for. If you wanted a simple blowout, then you’re looking at $50, plus taxes and the mandatory $15 tip. If you wanted a complicated braid, makeup done and false eyelashes applied, then you’re looking at over $100.

Using the app (or booking it via their website) is simple. You register for the service, insert your credit information, and then select the services you’re looking to have done. After that, you book the day and time you’re looking to have the appointment at and the app will let you know if there’s a spot available. You’ll then receive an email confirming the appointment within the next few hours. You can make appointments for the same day, booking as early as an hour before you’d like the appointment. And don’t worry about having to take out money to pay the artist, as everything is done electronically via credit card.

Find out more about Glamsquad on the next page!

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