Shalom Life | August 03, 2014

Israel's Farmigo App Lets You Buy Food Straight from Local Farmers

Farmigo is more than just another eco-friendly startup embracing technology to improve lifestyles

By: Dyana So, NoCamels

Published: August 1st, 2014 in Business » World

The United States currently suffers from a declining food system – according to many, the quality of grocery produce is deteriorating as is the overall mindfulness of where food comes from. As a result, local farmers struggle to find a reliable market where they can sell their goods directly to consumers and many Americans have trouble accessing fresh and affordable food — even at the grocery store down the street.

The challenges faced by farmers and consumers alike are what inspired Farmigo co-founders CEO Benzi Ronen and CTO Yossi Pik to bring the farmers’ market experience to our fingertips. Through their online platform, consumers place grocery orders directly with their local farmers who use this data to grow only what is needed and cut down on the potential waste of time and money that results from overharvesting. Then, Farmigo delivers the produce to pick-up locations, like schools, creating a strongly-bonded community with a shared passion for fresh and local produce.

By simply having access to the Internet, even families that live in ‘food desert’ neighborhoods (the suburbs) can treat themselves and their communities to a healthier and affordable grocery option. Companies, too, are adopting Farmigo: Google, Etsy, and Twitter are among some of the companies where employees have taken the initiative to use Farmigo as their source for fresh, local foods.

According to Benzi Ronen, who originally founded the startup with Yossi Pik in Israel, Farmigo is more than just another eco-friendly startup embracing technology to improve lifestyles—it is also a crusade aiming to change the way we economically and physically consume food.

“We’re getting people to self-organize into these groups so we’re skipping out on a retailer that, today, takes 50 percent margin,” Ronen tells NoCamels.

This article was first published on NoCamels - Israeli Innovation News and was re-posted with permission. To continue reading this article on the site, click here.

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