Shalom Life | August 24, 2014

Yahoo Buys Another Israeli Start-up

Yahoo has purchased Tel Aviv-based ClarityRay for an estimated $15-25 million

By: Emma Mazerall

Published: August 18th, 2014 in Business » Israel

On the heels of last month’s acquisition of Israeli video-streaming start-up RayV, Yahoo has purchased another small Israeli company: ClarityRay.

The startup's software is designed to allow publishers to get around ad-blocking programs, as well as focusing on ad security and fraud detection.

Regarding the recent purchase, Yahoo stated: “We’ve been working on building up security capabilities and making Yahoo a safer place for users and partners. Advertising is an essential part of our business here at Yahoo, and we’re committed to getting it right. ClarityRay is a company with deep expertise in ad-malware detection and prevention.”

The Israeli company was founded in 2012 by CEO Ido Yablonka, Vadim Zak and Guy Pitelko, who all previously served in the IDF Intelligence Corps.

“This once-in-a-lifetime opportunity enables the mass scaling of our technology, impact and ideas to the absolute forefront of our field, while working with an amazing team who shares our passion. We’re proud to call Yahoo home,” said a representative for ClarityRay on their website.

ClarityRay will remain based in Israel for the foreseeable future.

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