Shalom Life | August 26, 2014

Israeli 'Super App' Allows Your Smartphone to Really Get to Know You Better

EverythingMe is a launcher app for Android that adds contextual mobile technology to your smartphone

By: Michael Lefkoe, NoCamels

Published: August 25th, 2014 in Business » Israel

Israeli 'Super App' Allows Your Smartphone to Really Get to Know You Better

Are you and your smartphone inseparable, or, as they say, joined at the hip? If you’re like most people the answer is probably yes. And yet, after all your time spent together, can you say that your phone knows you on a personal level? Or is it just a fancy screen with a bunch of apps and widgets spread out everywhere?

Chances are it’s the latter.

Meet EverythingMe, the launcher app for Android that adds contextual mobile technology to your smartphone. The moment you install the launcher, it automatically begins learning how you use your phone, and without getting too creepy, is able to anticipate what apps and information you need throughout the day, becoming more accurate with time.

EverythingMe’s ‘Super App’ Will Help Your Smartphone Get To Know You Better Than Ever Before

With its global release this past June, EverythingMe’s innovative contextual technology is already earning its place in the hearts and smartphones of millions of Android users the world over. Joey Simhon, CTO and cofounder of EverythingMe, tells to NoCamels that the startup’s success lies in its real ability to foster a relationship between users and their technology, “The most popular feedback we receive is that people begin to love their phone once they install EverythingMe.”

Bringing more smarts to your smartphone

Here’s how the launcher works. When you turn on your Android, EverythingMe takes into account the time of day, your location, how you use your apps, and other contextual parameters to give you the four apps on your center screen that are most relevant to you.

They are displayed on what is called a ‘Prediction Bar,’ which becomes more accurate every time you use your phone. For example, you may turn on your phone to see news and weather apps in the morning, calendar and social apps during the day, and games and cooking apps in the evening.

Of course, you are going to want to access your other apps throughout the day, too. EverythingMe automatically sorts all of your apps into ‘Smart Folders’ such as Social, City Guides, Sports, etc., not a big difference from the standard app organizer. However, gone are the days of scratching your head to figure out how to drag apps around and naming categories, because EverythingMe will do it for you based on the app’s content.

This article was first published on NoCamels - Israeli Innovation News and was re-posted with permission. To continue reading this article on the site, click here.


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