Shalom Life | September 27, 2014

Israel's Largest Craft Beer Producer Tastes Global Success

By combining eco-friendly processing techniques with top-of-the-line production, Alexander Brewery is quickly becoming the go-to brand for Israelis seeking craft beer

By: Rachel Dinh, NoCamels

Published: September 23rd, 2014 in Business » Israel

Photo Caption: Alexander Brewery craft beers

Photo Credit: Courtesy


The popularity of craft beer and microbreweries has exploded in recent years, and Israel is not missing out on the craze. Craft breweries, a trend which actually began in the 1980s, are marked by their independence, local character, smaller scale and brewing capacity. With beer aficionados acquiring increasingly refined tastes for craft beer, more and more of these boutique breweries are gaining market share from an industry once dominated by big commercial brands.

Yet when most Israelis think of beer, big industry names come to mind like Goldstar or Carlsberg, and until about five years ago, these were the only options available. But today, Israel is joining the craft beer movement, with Alexander Brewery, the largest craft beer producer in the country, at the forefront of industry innovation. By combining eco-friendly processing techniques with top-of-the-line production, Alexander is quickly becoming the go-to brand for Israelis seeking craft beer.

As Microbreweries Take Off In Israel, Alexanders Eco Friendly Ale Tastes International Success

Founder and CEO of Alexander Brewery, Ori Sagy, a former fighter pilot in the IDF with a degree in beer-making (yes, that exists) says, “95 percent of the beer in the world is produced by industrial brands like Heineken and Budweiser. The goal of these industry beer producers is to make as much beer as they can at the lowest cost possible.” Sagy remarked that there is an upside to this, because it makes the beverage accessible to more people at a low cost, but he insists that craft beer will always be the preferred choice of real beer enthusiasts.

The difference is in every sip

The industrial process for producing craft beer differs from that of commercial brands, right down to the basic ingredients. “There are four main ingredients in beer,” Sagy explains. “Hops, malt, yeast, and water. Industrial beers use substitutes such as extracts, rice, cornstarch, and cane sugar to cut their ingredients. It’s cheaper and more stable, but a lot less flavorful.” Sagy points out that Alexander distinguishes itself by sticking to the four basic ingredients in their purest form, without resorting to extracts or additives.

Alexander Brewery also rejects the industry practice of using tap water, and instead produces its own water on site using reverse osmosis. After purifying the water, they then “rebuild” the water with natural minerals such as calcium and magnesium. According to Sagy, “No industry beer does this, and very few craft beer breweries actually use this process, since it’s very complicated.”

This article was first published on NoCamels - Israeli Innovation News and was re-posted with permission. To continue reading this article on the site, click here.


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