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Chelsea Handler and 7UP Want You To Do Whatever You Want This New Year

The comedian has teamed up with 7UP TEN, the new 10-calorie, full flavor soda

By: Ashley Baylen
Published: January 4th, 2014 in Culture » Society » News

Chelsea Handler and 7UP TEN have teamed up to encourage Americans to forget about all those ridiculous New Year’s resolutions that most of us forget about by the second week of January, asking them to instead do whatever they’d like and stop depriving themselves of the things they enjoy.

The ‘Chelsea Lately’ host and 7UP TEN have launched a series of hilarious videos that drive home their point. Handler is featured in 10 videos satirizing many of the most popular and often unsuccessful resolutions, including going to the gym, traveling more, and learning a new language.

"Year after year, people make unrealistic resolutions and resolve to give up sweets, give up being a couch potato, give up being miserable at their job and resolve to find their one true soul mate. And believe me - that's just my list. But these lists just go on and on. Frankly, I'm sick of it," said Handler. "That's why I love 7UP TEN(R). I really don't have to give up anything."

Handler’s image has been appearing alongside TEN(TM) flavors in national retailers throughout the country since last month, and will continue to appear through March 31, 2014.

"Chelsea Handler is the perfect person to help 7UP TEN(R) spread the message that consumers should give up nothing this year and make resolutions they can keep," said Eric Blackwood, director of brand marketing at Dr Pepper Snapple Group. "With the line of TEN(TM) beverages, consumers can do what they want, drink what they want and still get the full flavor they love - with no guilt."

Related articles: Chelsea Handler, 7UP TEN, New Year's, Resolutions, Soda, Pop, Comedy, Chelsea Lately
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