Shalom Life | November 18, 2014

Nissan Enlists Maroon 5 For New Ad

"We just want to see Maroon in every car commercial," says the band's manager

By: Sara Torvik

Published: November 7th, 2014 in Culture » Music » News

Another Maroon 5 song is set to appear in a new car advertisement.

The band’s manager, Jordan Feldstein, revealed on Thursday at the Billboard and Hollywood Reporter Film & TV Music Conference that the band’s song “Sugar” will be featured in a new Nissan campaign starting November 8.

Over the past year and a half, Maroon 5 has been a part of three different car campaigns, including Honda on the Civic Tour last year, Kia on a campaign with the single "Animals" that premiered during the MTV Video Music Awards earlier this year, and frontman Adam Levine is part of the Nissan activation through The Voice and now will be featured in this newest ad.

"We just want to see Maroon in every car commercial," joked Feldstein, when asked whether fans would see Maroon 5 dancing like the computer-generated hamsters do in recent Kia commercials. "As long as that happens, we'll dance any way they want."

Feldstein also stressed the importance of working with brands to get his band and their music out there, saying, "We're all fighting for visibility all the time, and in the music marketplace, it's just a constant glut of records, and how do you stand out? Even for a band like Maroon 5 and even more so for a developing act or an act that's re-creating themselves, it's still to me TV, and The Voice is the best example of this in terms if re-creating the Maroon 5 brand. It's just essential. Luckily, we've had some really good partners like the Kia guys who came up with something creative and really featured the song, and Nissan the same.”

The latest Nissan campaign was a natural choice, Feldstein said, "with them being the sponsor of The Voice. And I think they made a very smart move because, no disrespect, Kia had never used any of the mentors/coaches actually as part of the promotion of the car on The Voice. So I think Nissan made a good choice -- not just by choosing Adam, obviously, but by actually incorporating one of the coaches as part of the campaign."

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