Shalom Life | November 18, 2014

Breakthrough Jew - The Skimm's Danielle Weisberg and Carly Zakin

Weisberg and Zakin are the founders of TheSkimm, the daily newsletter that tells you everything you need to know to begin your day.

By: Sara Torvik

Published: November 13th, 2014 in Culture » Society » News

Hot, hip, and heady, the next wave of Jewish artists and influencers has already arrived. This is Breakthrough Jew, your weekly showcase of those on the verge of discovery and ready to be a regular figure in pop culture; setting trends, redefining genres, and simply getting it done-whatever ‘it’ is. These days, it’s not enough to know what’s hot now; you need to catch someone when they’re just starting to simmer.

Featuring those in film, fashion, food, and beyond, we’ll find the story before substance is obscured by style, before hype meets backlash, and before talent and purpose gets lost in a maze of Internet chatter. See an artist in the cozy bar before they hit the amphitheater, dine at a chef’s new restaurant before the line begins, and catch a young writer’s work before the demands of ratings and longevity encroach.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, as we explore the Jewish landscape for pop culture pioneers.

Names: Danielle Weisberg and Carly Zakin

Ages: both 28

Hometowns: Chicago and New York

Breakthrough Cred: Founders of TheSkimm, the daily morning newsletter that tells you everything you need to know to begin your day.

Danielle Weisberg and Carly Zakin are both smart, successful young women at the top of their game. They both got their start working as producers at NBC News, but it soon became apparent to the both of them that they needed to expand their horizons and create something of their own.

That “something” that they created together ended up being TheSkimm, an online newsletter designed to tell smart, career-minded women, much like Weisberg and Zakin themselves, everything they need to know in the morning. The inspiration behind this came from a variety of their friends and peers who were always saying that they wanted to be able to keep up with the news and current events, but they just didn’t have enough time in their busy schedules to actually sit down and pick up a newspaper or turn on the TV. Weisberg and Zakin found that many of their female friends ended up turning to them to inquire about the day’s current events, and so they started to feel like they needed to create a relatable, easily digestible news source for busy working women, since nothing like that existed at the time.

“Carly and I have always loved the news industry and knew we wanted to be part of it from a young age,” Weisberg explained in a recent interview with BrandChannel. “We worked hard to get jobs in it and learn from the best. Then we began to notice that our friends, very smart, educated, leading women—would ask us basic questions about what was going on in the world. They weren't watching or reading what we were doing at work. But they needed the information. We saw a void in the market for a news product marketed towards this audience in a way that fit in with their routines and spoke to them like they were speaking to us—as a friend.”


TheSkimm launched in the summer of 2012, and has been a successful tool for young professionals ever since. The way it works is that each morning at 6am sharp, it will arrive in the subscriber’s email inbox and delivers condensed but comprehensive versions of the day’s top news stories. Each story featured in the newsletter is entirely written and edited by Weisberg and Zakin and its goal is to make its readers feel informed and confident in their ability to engage others in conversations about world events, without taking too much time out of their hectic schedules.

Find out more about this week's Breakthrough Jews on the next page!

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