Jewish Promoter, Famous for Bringing the Beatles to US, Dies at 95
Sid Bernstein worked with a number of famous musicians, including ABBA, Jimi Hendrix, and the Rolling Stones
Paul McCartney and Sid Bernstein Legendary promoter Sid Bernstein, the man who man who brought the Beatles to New York's Carnegie Hall at the brink of their popularity in the States during the 60s, died yesterday in his New York home.
He was 95.
His daughter Casey Deutsch confirmed that Bernstein died in his sleep of natural causes.
The iconic music promoter became a legend in the music business after he fatefully arranged for the Beatles to play Carnegie Hall, the first ever rock band to do so in the early 60s. He also promoted their 1965 concert at Shea Stadium, which broke set records at the box office. Approximately 55,000 fans showed up at what the New York Times referred to as the 'classic Greek meaning of the word pandemonium.'
(The Beatles perform on the Ed Sullivan Show, Feb 9, 1964)
Bernstein also promoted a number of influential musicians during the 60s and 70s including Jimi Hendrix, the Rolling Stones and Judy Garland, and also worked with the likes of Duke Ellington and Ray Charles.
He also was an early supporter of ABBA, and set up their first few shows in the US.
Despite his many credentials, it was introducing British rock to American audiences that made him a national figure, and one of the most important music promoters in history.
Over the last two decades, he's written two memoirs, It’s Sid Bernstein Calling and Not Just the Beatles, released an album of duets, and even started a twitter account five years ago (at 90)).
He is survived by his wife of over 40 years, Geraldine, their six children, and six grandchildren.
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