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Isla Fisher Helps Spread the Word About Saving Children [VIDEO]

Sacha Baron Cohen’s better half joins Save the Children’s "Breastfeeding Saves Lives" campaign

By: Kari Pickering
Published: February 18th, 2013 in Culture » Society » News
Isla Fisher is the new ambassador for the organization Save the Children. The mother of two joins Victoria Beckham, Myleene Klass, Donna Air, and Mariella Frostrup in the fight to reduce child mortality rates.

According to the charity, 830,000 babies a year around the world could be saved if new mothers breastfeed right after giving birth.

Fisher, 37, traveled to Brazil for the charity’s campaign. Brazil has helped lower the infant mortality rate by discovering how breast milk is an amazing natural medicine. Infants who receive breastmilk within the “power hour” are three times more likely to survive, immediately boosting their immune systems. In developing countries, children who’s mothers breastfeed them for the next six months are 15 times less likely to die from pneumonia, diarrhea, and other deadly diseases.

Brazil has set up milk banks in 210 hospitals throughout the country. Fire fighters and ambulance crews have also been collecting and delivering breast milk to help the cause.

Save the Children’s chief executive Justin Forsyth explains the reality of breast feeding knowledge. “Despite the benefits of breastfeeding being widely known in the developed world, and it being a free, natural way to protect a newborn baby, too little attention is being paid to help mums breastfeed in poorer countries.”

The charity is making progress, but celebs are still jumping on board to make sure the message is being spread. Watch Isla Fisher, who’s father was a senior executive for the organization, visiting Brazil.

Related articles: Isla Fisher, Breastfeeding, Sacha Baron Cohen, Save the Children, Victoria Beckham, Myleene Klass, Donna Air, Mariella Frostrup, Brazil
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