Tel Aviv Gets Very Own iPhone App

The Tel Aviv-Jaffa Association for Tourism decided it's about time the city stepped up its marketing efforts, reached the crowds and become way more appealing to the younger audience. The meant harnessing the power of the ultimate smartphone, the iPhone. So they launched the first Israeli touristic iPhone app, the VISIT-TLV application, to boost the city's international, as well as domestic, tourism.

The new iPhone travel guide provides the users with images, descriptions and whereabouts of the city's most popular attractions, including restaurants, pubs, cafes, museums, parks, walking routes (for the energetic types), sightseeing tours and hotels with a special emphasis on nightlife – after all Tel Aviv is the city that never sleeps. The guide highlights the very best Tel Aviv has to offer after living in the city for a couple of years and seeing its recommendations, I can definitely vouch for it.

The guide helps travelers and tourists taste what the city is all about, while allowing them to contact any venue by phone and get directions via Google maps. Moreover, the application allows the user to share details or thoughts about any venue by email or by Facebook. The guide also provides weekly updates regarding what's going on in Tel Aviv, showing current events such as festivals, street parties, exhibitions, special happenings and more. It is especially great in the summer time, when there is a lot going on. For instance, this Thursday the city celebrated UNESCO's declaration of Tel Aviv as a "World Heritage Site," with parties and free concerts all night long.

In case you were wondering, the application is available for download for free. To grab it just visit the iTunes store. So, if you are planning a trip and wants to catch some local Tel-Avivian flavour, just VISIT-TLV.