Shalom Life | January 28, 2015

IMAX in Israel

IMAX signs deal with Cinema City International.

By: Bev Spritzer

Published: August 31st, 2010 in News » Israel

IMAX in Israel

Arguably larger than the country itself, IMAX Corporation will now be gracing Israel with its presence, after having signed a deal with Cinema City International.

According to Market Watch, Cinema City International is the largest exhibitor in Eastern Europe and long-standing operator of IMAX theatres in the region. The company plans to install two new digital IMAX theatre systems in Israel, which are currently set to open in 2011.

As part of the deal, Cinema City will also be upgrading all eight of its existing IMAX locations with its digital projection technology, following the success of its first IMAX digital upgrade in Lodz, Poland earlier this year.

Five of these locations are scheduled to be upgraded this year, said Market Watch, and the remaining three upgrades are to be completed in 2011.

This deal brings the total number of digital IMAX theatres operated by Cinema City to 11, and the total number of IMAX theatres expected to be operating in Europe and Israel by 2012 to more than 80.

"We have been operating IMAX theatres for many years and have seen first-hand how the IMAX business drives incremental revenue for an entire theatre complex and improves the overall perception of going to the movies for consumers," said Moshe (Mooky) Greidinger, Chief Executive Officer of Cinema City International.

"Earlier this year we upgraded our film-based IMAX system in Lodz with IMAX's digital system and have already recorded significantly improved operating results,” Greidinger continued. “The elimination of high film print costs and added program flexibility has made our decision to add new locations and upgrade all of our existing IMAX locations an easy one to make. We're very excited about our future with IMAX and look forward to offering more consumers in Eastern Europe and Israel awe-inspiring entertainment experiences."

The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of June 30, 2010, there were 447 IMAX theatres (325 commercial, 122 institutional) operating in 47 countries.

And there you have it: Proof there’s no country too small for an IMAX experience.

Joe Rotman, Toronto Businessman, Philanthropist, and Icon, Dead at 80 Joe Rotman, Toronto Businessman, Philanthropist, and Icon, Dead at 80 TrendingSteven Spielberg Holds Special Reception for 100 Holocaust Survivors From Around the World Steven Spielberg Holds Special Reception for 100 Holocaust Survivors From Around the World TrendingUJA’s Working on a Dream Concert Party Rocks Toronto’s Opera House UJA’s Working on a Dream Concert Party Rocks Toronto’s Opera House Trending
 

Drake, Leonard Cohen, Chromeo Nominated for Juno Awards

January 27, 2015 | By Ashley Baylen
Drake, Leonard Cohen, Chromeo Nominated for Juno Awards

The nominees for the 2015 Juno Awards were announced in Toronto on Tuesday

Read More

Chelsea Handler Filming Secret Project in Israel?

January 27, 2015 | By Ashley Baylen
Chelsea Handler Filming Secret Project in Israel?

The comedian is currently in the Holy Land shooting something in Tel Aviv and Jerusalem.

Read More

Dennis Rodman Has Personally Invited Seth Rogen to See North Korea

January 27, 2015 | By Ashley Baylen
Dennis Rodman Has Personally Invited Seth Rogen to See North Korea

The former basketball player spoke with The Hollywood reporter about 'The Interview'.

Read More

‘American Sniper’ Comments Get Seth Rogen and Michael Moore Banned From Michigan Restaurant

January 27, 2015 | By Ashley Baylen
‘American Sniper’ Comments Get Seth Rogen and Michael Moore Banned From Michigan Restaurant

The Hollywood stars are no longer welcome at Brann's Sizzling Steaks and Sports Bar

Read More

@CrazyJewishMom Instagram Account Goes Viral

January 27, 2015 | By Caitlin Marceau
@CrazyJewishMom Instagram Account Goes Viral

Kate Siegel posts all the cooky and overprotective advice her mother gives her to the enjoyment of her 160k followers

Read More

Joe Rotman, Toronto Businessman, Philanthropist, and Icon, Dead at 80

January 27, 2015 | By Daniel Koren
Joe Rotman, Toronto Businessman, Philanthropist, and Icon, Dead at 80

"He was one of those rare leaders who dedicated much of his time, business acumen and personal wealth toward a wide range of philanthropic endeavours"

Read More

During Return to Auschwitz, Israeli Admits He's Part of 'Last Generation' of Holocaust Survivors

January 27, 2015 | By Ahiya Raved
During Return to Auschwitz, Israeli Admits He's Part of 'Last Generation' of Holocaust Survivors

"It is the last time that we will be able to tell our story and pass it on to future generations, because there are not many people left to tell it"

Read More

Steven Spielberg Holds Special Reception for 100 Holocaust Survivors From Around the World

January 27, 2015 | By ShalomLife Team
Steven Spielberg Holds Special Reception for 100 Holocaust Survivors From Around the World

"We need to be preserving places like Auschwitz so people can see for themselves how evil ideologies can become tangible acts of murder"

Read More

More Headlines