Meatless Monday Continues to Thrive in Israel
Reportedly 300,000 Israelis participate in the initiative, where its been adopted at workplaces, municipalities and even the Prime Minister's residence
The Meatless Monday campaign, which is led in Israel by former news anchor Miki Haimovich, has proven to be quite successful. Figures presented by the Panels research institute show that 20.8% of Israelis – more than 300,000 people – have adopted the initiative since it was launched one year ago.
According to the research institute's data, the reduced consumption of meat in Israel contributes to the quality of the environment and is the equivalent of taking 20,000 vehicles off Israel's roads.
Many workplaces have joined the Meatless Monday initiative in the past year, and three municipalities have adopted a city council resolution to promote the campaign: Tel Aviv, Petah Tikva and Modiin.
Health Minister Yael German has announced that in light of the initiative's success, she is considering incorporating the idea into the entire health system.
Environmental Protection Minister Amir Peretz has declared Meatless Monday a state flagship project which will help advance environmental protection. In addition, Prime Minister Benjamin Netanyahu and his wife Sara have adopted the Meatless Monday initiative at the prime minister's official residence.
As part of its support, the Environmental Protection Ministry has launched a new radio campaign explaining why it is important to reduce meat consumption. The campaign includes a song by Paul McCartney, the leader of the Meatless Monday initiative in Britain, describing the environmental problems caused by excess meat consumption.
Reprinted with permission from Ynet News