Shalom Life | July 01, 2014

Sabra Proposes Hummus Law in the U.S.

The company is looking to create a new law that acknowledges that only chickpeas and tahini can be used to make hummus

By: Peter Herriman

Published: May 22nd, 2014 in News » World

The Hummus manufacturer Sabra Dipping Co, which is co-owned by PepsiCo and the Strauss Group in Israel, has filled a petition to what ingredients legally define food as hummus.

The standard of hummus in which Sabra is proposing would consist of chickpeas and contain no less than 5 percent tahini. The news release that was issued Monday by the Sabra Dipping Co defines that hummus is “the semisolid food prepared from mixing cooked, dehydrated, or dried chickpeas and tahini with one or more optional ingredients.”

It is not surprising that industry standards would come up for hummus as a condiment since other condiments such as mustard or ketchup all have industry standards that define their ingredients to consider them that product.

Sabra chief technology officer Tulin Tuzel stated, “As the popularity of hummus has soared in the United States over the past decade, the name has been applied to items consisting primarily of other ingredients.”

This is a valid point. Chickpeas have been on in the rise in the U.S. recently, to the delight of farmers everywhere, thanks to the increasing popularity of hummus.

Information Resources Inc. seems to agree, arguing that hummus should be an industry-standardized condiment because of its massive increase in sale in the U.S. over the last decade. Sabra Dipping Co, whose brand of hummus is also the official dip of the NFL, controls about 60 percent of hummus market.

Therefore, if there is anyone to know about the proper ingredients to hummus, Sabra Dipping Co has a pretty strong leg to stand on.

For more on hummus, check out ten fun twists on the popular spread.

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