Shalom Life | July 01, 2014

Startup Club: Harry’s

Tired of spending top dollar on shaving refills? Harry’s quality men shaving products offer an exceptional shave at a fraction of the price

By: Zak Edwards

Published: May 1st, 2014 in Business » World

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with ‘startup’ companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.

Check out last week’s inductee into the Club here.

Business: Harry’s

Base of Operations: New York, New York

Entrepreneurs: Andy Katz-Mayfield and Jeff Raider

Industry: Shaving

Founded: 2013

I remember when I first started to shave, like actually needing to shave, and being utterly flabbergasted by the price of razors. They’re just a couple of pieces of very sharp metal, but they made shaving one of the more expensive aspects of a regular routine. And even worse, they didn’t seem to do their job very well, especially considering how much they cost.

It seems Andy Katz-Mayfield and Jeff Raider felt the same way and decided to do something about it. The two seem especially unimpressed with the two dominant shaving methods: the disposable razor mass market, that seems to be promising to attach Swiss Army Knives to their increasing number of blades, and the electric razor, which never seems to justify its cost.

So instead, the two came up with their own alternative. They call it Harry’s and it’s just about the most unconventional startup we’ve come across. And they are certainly making headlines, purchasing a 93 year-old shaving manufacturing company, Feintechnik, for over $100 million less than 10 months after its founding, in order to legitimately compete against Gillette Schick.

“Handsomer. Sharperer. Less expensiver”

The whole idea came when Katz-Mayfield was waiting for a store clerk to unlock the razor cabinet and then paid $25 for cartridges. “I felt I was being taken advantage of,” Katz-Mayfield said in an interview with the Financial Post. So Katz-Mayfield approached longtime friend and associate Jeff Raider to figure out a solution.

Jeff Raider comes from Warby Parker, one of a few startup companies that try to add a new, hip, “sexy” dimension to fairly regular products. Bonobos comes to mind as one such company, and Katz-Mayfield figured Raider could do for shaving what Warby Parker did for eyewear.


The solution? Going back to the basics. Harry’s offers a line of designer shaving kits for their customers delivered right to their doorstep for a reasonable price. Customers can choose from 2 razor handles, either plastic or aluminum, and get a five-blade cartridge and a branded shaving cream with all sorts of essential oils. Customers can then order refills that include cream and cartridges for literally a fraction of the cost that major competitor Gillette offers. Subscriptions for refills are the company’s major money-maker for return business and can come as often as required.

The result, Harry’s says, is a “Handsomer. Sharperer. Less Expensiver” shaving experience.

Continue Reading on Page 2

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