Shalom Life | July 01, 2014

Startup Club: Lumus

Before Google had the idea, Israeli-based Lumus had already invented wearable tech

By: Caitlin Marceau

Published: May 15th, 2014 in Business » Israel

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with ‘startup’ companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.

Check out last week’s inductee into the Club here.

Business: Lumus

Base of Operations: Rehovot, Israel

Entrepreneur: Dr. Yaakov Amitai

Industry: Wearable Technology

Founded: 2000

Tired of trying to send a text while juggling a million things in your hands? Did you consider getting the Google glasses but then decided against it after realizing you looked like Geordi Laforge from Star Trek? (And also the fact that they will run you $1,500). Well then have you considered buying a pair of DK-32 or DK-40 glasses by Lumus, the Israeli company that’s about to blow Google’s tech right out of the water?

Founded in 2000 by Dr. Yaakov Amitai, who holds over 40 patents and over 70 scientific publications, Lumus prides itself on its LOE (light-guide optical element) technology, which is featured in the glasses.

Unlike Google, which uses thick plastic and a bulky element over one of the eyes, Lumus is able to offer wearers thin lenses thanks to the innovative technology in the glass.

A projector located on the side of the glasses receives a signal from the phone, tablet, or whatever it’s hooked up to, and then projects the information to small, near invisible elements in the lenses. The image moves to the middle of the glasses, creating the illusion that the wearer is seeing the information projected onto a large screen. All of this is done wirelessly and is technology that sounds like it was pulled straight out of a sci-fi novel.

Another incredible breakthrough of the Lumus glasses, thanks to their recently pair up with Opgal, is bringing wearers of the glasses night vision, minus the bulky headgear, commando unit and air support. Opgal specializes in thermal imaging and near infrared equipment, in case you’ve never heard of them. While they mostly cater to military, government and industrial causes, they do offer consumers several products including their Therm-App, a camera that works with Android users to take photographs in the dark. The camera plugs into their Android device and using cutting edge technology it makes worrying about getting a good shot at night a thing of the past.

The pairing of Opgal and Lumus means that wearers of the glasses will not only be able to check their email on the go, but that they’ll be able to do at while having crystal clear vision in the middle of the night.

As explained by CEO and president of Opgal, Amit Mattatia, in a report by The Times Of Israel, “The combination of these two breakthrough technologies — Therm-App night vision with Lumus wearable displays — presents an exciting and, more importantly, useful solution for professionals who require hands-free operation in complete darkness or limited visibility. This innovative solution provides security teams, search and rescue first responders and other types of professionals working in darkness with lightweight, portable and powerful night vision capabilities.”

While wearable tech has been around for a while, with gadgets such as the Samsung Galaxy Gear smartwatch having made waves in both consumer style and technology markets, people have been wary of tech glasses due to their often poor design. However unlike the Google glasses, the Lumus design looks semi passable as a pair of ultra modern Ray Bans in either yellow, grey or orangey-red frames. Although still sleeker than the Google version of the product, there’s definite room for stylistic improvement.

However consumers won’t have to wait too long for this. In a report by CNET, they claim Lumus expects to see their futuristic lenses in commercial frames within the next two years.

In a world dependent on hands-free technology and high fashion, we can only hope so.

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