Shalom Life | July 01, 2014

Startup Club: NowForce

In the wake of three Israeli teens being abducted, the security company has developed a new SOS app to prevent such tragedies from occurring in the future

By: Caitlin Marceau

Published: June 26th, 2014 in Business » Israel

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with ‘startup’ companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.

Check out last week’s inductee into the Club here.

Business: NowForce

Base Of Operations: Israel

Entrepreneurs: Assaf Shafran and Anshel Pfeffer

Industry: Tech/Security

Founded: 2008

In a day and age when you can get pizza made fresh in less than thirty minutes, it’s hard to believe that some people have to wait hours for emergency response services. Unfortunately, delayed response times are becoming increasingly common and problematic, which is something that neither NowForce co-founders Assaf Shafran and Anshel Pfeffer were willing to accept.

NowForce was founded in 2008, Israel, but has recently been making headlines in the wake of three Israeli boys from the West Bank settlement being abducted earlier this month. The boys, according to The Global Jewish News Source, had called police claiming they were in danger yet had been ignored for almost seven hours before investigating, as authorities believed their call to be a prank.

Since their disappearance, NowForce has produced the new SOS Israel app to try and prevent such tragedies in the future and reduce response time in the wake of them.

NowForce specializes in connecting individuals in a crisis situation with professionals in a timely and informative manner. They work in tandem with professional response agencies to bring users of the app the fastest service with the most accurate information. Those calling for help using the everyday NowForce application are able to send information pertaining to the situation at hand to the command center, who then is able to send the right team of professionals to your exact location, thanks to the GPS in your phone.

Callers are also able to send detailed information and photos to the command center, to help give the response teams, or authorities, a better idea of the situation at hand and alert them to any potentially deadly or hazardous situation. For example, if you spot an armed intruder breaking into a neighboring house, you can snap a picture and alert the proper authorities through the app, which would then use your phone to send the exact coordinates of your location to the command center.

NowForce is also able to remain on the line with you until the proper response unit is safely at the scene.



For companies who use NowForce to improve their ability to handle and respond to emergency situations, the app also comes with a bunch of response features. Authorities will be able to notify NowForce in real-time if they can respond to a situation, and upload additional information to your institution’s NowForce account, allowing everyone in your unit to have up-to-date information at all times. The app also allows you to maintain your privacy while you’re off-duty, yet still informs you of emergencies in the area should you be able to act as a first responder in certain situations.

An additional feature of the app is that it analyses the incident after it happened, keeping everyone accountable for the outcome of the situation and where there’s room for improvement in their response strategies.

In the wake of the kidnappings, the NowForce SOS Israel app will allow users to send an SOS to authorities with pinpoint accurate location information, while notifying the emergency contacts listed in their phones. You can find NowForce, and their SOS Israel app, for both Androids and iPhones.

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