Shalom Life | July 01, 2014

Startup Club: StickyTacs

We speak to COO Zohar Levin about working with the Office of former President Shimon Peres, and the unique platform that offers users a way to very simply create their own apps without ever having to learn code

By: Daniel Koren

Published: September 4th, 2014 in Business » Israel

Startup Club: StickyTacs

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with ‘startup’ companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.

Check out last week’s inductee into the Club here.

Business: StickyTacs

Base Of Operations: Florentine, Tel Aviv, Israel

Entrepreneur: Zohar Levin

Industry: Technology/App-Editing

Founded: 2012

Nowadays, in an increasing app-centric world, brands often require accompanying web apps as a way to fully engage their audience.

To develop these apps, not only is a profoundly creative mind necessary, but also one that can handle a lot of coding and completely understands the intricacies and nuances of the other side of the Internet.

As apps became more and more integrated with our daily lives – whether they are used for banking, shopping, entertainment, etc. -there are companies and brands out there who have conjured up some incredible and innovative ideas, but simply lack the means or the know-how to get the job done.

Now, at least, we have a little help.

A Florentine, Tel Aviv-based company called StickyTacs offers an innovative and unique app-editing platform that allows their clients – whether they are launching small, medium or large campaigns – to “create fast and easy-to-make social applications without coding skills.”

Intrigued, we spoke to Zohar Levin, COO, about their origins, what StickyTacs provides for its clients, their goals as a company, and what it was like to work with the Office of former President, and tech-enthusiast, Shimon Peres.

“After completing my army service and returning from a year of traveling, me along with two of my childhood friends began creating social media apps from the living room of our apartment,” Levin explains. “We began as a service company that developed apps for advertising agencies and brands. As our business began to mature we wanted to find an easier, more efficient way to run our business.”

Build apps quickly and easily

From there, Levin and co. created a platform for their own use that would make it faster and easier to build apps, lifting the weight off their shoulders. Eventually, they realized they could build a sophisticated platform that would save brand managers time and money, while eliminating the need for programmers, as much of a brand’s social budget is spent on programming and development.

“We brainstormed on what would be the most effective solution to save our clients time, and we began researching platforms from different fields such as PhotoShop, PowerPoint, and the Israeli platform WIX,” Levin says. “What these single platforms have in common is that they all succeed in providing a wide variety of outcomes. After studying them, we created one that was relevant to our field: social applications. The result was creating a platform targeted for the needs of digital advertisers that produce high quality apps quickly and with ease.”


And as the bulk of those advertisers aren’t normally tech-savvy, StickyTacs technology’ allows them to understand the endless possibilities that the web has to offer, while cutting costs and increasing efficiency. Via their DIY drag and drop interface, basically anyone can create a branded application for all web devices.

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