Shalom Life | July 01, 2014

Startup Club: WhereiPark

The Toronto-based site makes finding a parking spot a much less complicated endeavor

By: Caitlin Marceau

Published: July 10th, 2014 in Business » World

Startup Club: WhereiPark

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with ‘startup’ companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.

Check out last week’s inductee into the Club here.

Business: WhereiPark

Base of Operations: Toronto, Ontario

Entrepreneurs: Alex Enchin, Jeremy Zuker

Industry: Technology

Founded: 2014

While finding the perfect job can sometimes always be a hassle, it can be equally infuriating to find parking for your car once you land it. While public transit may be great for some, it’s not always an option for others. Tracking down the perfect spot to park your vehicle can be time consuming, frustrating, and inconvenient. And once you find the perfect spot, it’s not always in your budget but you’re too exhausted from looking to argue the price.

Enter WhereiPark, a new website that allows users to find monthly parking close to their work, home, or wherever they need it. The site allows users to enter the location, like the Toronto fashion district, and quickly browse the listings for affordable parking. It also allows people who have extra spots, or own lots, to list their space for others to rent. While there’s no app yet, the site is mobile friendly, making it simple to find parking while on the go.

Launched earlier this month by Toronto entrepreneurs Alex Enchin and Jeremy Zuker, WhereiPark is a solution to a problem that co-founder Enchin faced in early 2014. After finding a job that interested him in downtown Toronto, Enchin was faced with the task of finding monthly parking.

“I spent about $200 on monthly parking,” Enchin tells me in an exclusive interview, “so that was kind of my budget in mind and I started to look on foot for parking options around this new company. And I couldn’t find anything on foot that was less than $325 a month, so quite a bit more than I was willing to pay. And being a young, tech-savvy guy, I took my search from on foot to online. Really quickly I got really frustrated, because there were no resources at my disposal. In fact, the only places I could really find options to look at were classified sites, like Craigslist and Kijiji, and neither of those sites had anything for me… So really quickly I ran out of options. And I said to myself that was a really, really painful process and it should be fixed. Had there been a place, an online destination where I could have visited, searched a map for available options and seen what was available, and actually booked it online and pay with a credit card, I would have used it.”

After the arduous parking incident, Enchin decided against accepting the job at the company and decided to pair up with his old partner, Jeremy Zuker, in hopes of creating something new.

“Him and I were kind of spending some time together, sitting around different coffee shops and talking about business ideas,” Enchin explains. “And I kept coming back to the parking thing, saying it was so painful. I mean it’s so fragmented! You have all these parking companies who have spots, but there’s no consumer awareness of where these spots are, or how to actually book them. So we thought let’s create something that makes it incredibly simple for people to find, and book, a monthly spot.”

And simple it is. All you need to do is visit the website, enter the desired location, and click the marker for the address and cost of the spot. While anyone can browse the information on the site, only members can book a spot. But don’t worry, registration is free and simple to do. Currently it only works for finding parking in Toronto, however Enchin tells us that, “the plan is to very, very quickly be in all of the major cities in Canada. Although the US and the world definitely remain a possibility, but we want to, kind of, solve this problem at home before looking outwards.”

Although a fairly new company, it’s not hard to imagine WhereiPark catching on with users fast. An easy to navigate and original service, it’s easy to see why this website will be a hit with Torontonians, and the rest of Canada, very soon.

“So whether you’re looking for a monthly spot near where you work, or you’re going to a Raptors of Leafs game and you need a place to park for those two hours, or you’re going out to dinner and don’t want to drive around downtown looking for a spot, we want to be the solution to that problem, and make people’s lives easier using technology.”

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