Shalom Life | July 01, 2014

Startup Club: Yevvo

The Israel-based startup has found a way to successfully merge livestreaming with social media

By: Caitlin Marceau

Published: August 28th, 2014 in Business » Israel

Startup Club: Yevvo

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with ‘startup’ companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.

Check out last week’s inductee into the Club here.

Business: Yevvo

Base Of Operations: Israel

Entrepreneurs: Ben Rubin, Itai Danico, and Roi Tirosh

Industry: Technology/Social Media

Founded: 2012

Founded in 2012 by Ben Rubin, Itai Danico, and Roi Tirosh, Yevvo is the perfect solution for a culture obsessed with the here and now in video consumption. Although Vine and YouTube are great ways for audiences to watch pre recorded videos for internet audiences to see, there are few convenient solutions for people looking to broadcast live footage of themselves out and about during their day.

Harder still is combining livestreaming with social media, but Yevvo has found a way to merge the two seamlessly.

The app, which is so far only available for iPhone and iPad users, allows for people to stream videos of themselves and alerts their followers via Twitter that they’ve gone live. Then subscribers to their channel can tune in for the latest and greatest. In addition to following people who also have the app, you can also follow places for updates. For example, if you know of a bar across the world famous for their live music, then you can follow them on Yevvo (if they have it too) and get alerts when they’re broadcasting events from their location.

Although the company was founded in 2012, the app (recently listed on Forbes’ 25 Israeli Startups to Watch in 2014) is still working on acquiring new functions to its services. For example, the only people who can currently save live videos are those broadcasting them. Even then, it’s to their phone that the content is saved and not to the app. In addition to not being able to save memorable videos, users aren’t able to do much on Yevvo unless someone is broadcasting content to audiences through their services. The only options are to discover new users, or post a live video themselves which can present a challenge in itself.

With online audiences more committed to watching videos than producing them Yevvo may face difficulties, as TechCrunch predicts, in the next few years to come. And although the app doesn’t have many users currently, their technology is impressive enough that the company is optimistic that they’ll pick up more users in the near future.

In addition, Yevvo does offer members the ability to like and re-share videos on their own timeline, which will hopefully help in getting videos the exposure they deserve.

The company also seeks to expand their in-app options. For example, users are currently restricted to having a public profile as there aren’t any available privacy settings. This can deter users who are looking to share content with only select users. TechCrunch also reports that users aren’t able to search videos by categories, but are looking to make that a possibility for users later on down the road.

Just last year Yevvo underwent a round of funding, receiving $500,000 from angel investors and according to CrunchBase, the Israeli company has recently received $3.7 million this past February in additional financing.

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