Shalom Life | July 01, 2014

The Love Jewce: An Interview with JSwipe Founder David Yarus

Yarus delivers "mitzvahs on mitzvahs" to the world of love with his contemporary Jewish dating app

By: Andria Kaplan

Published: June 10th, 2014 in Business » World

As millennials our world is full of instant gratification things. If we have a need or want for something, all we do is download an app, and voila, most likely it will arrive to us within minutes, maybe even seconds. Whether it be a taxi ride to the pub, Chinese food, or the love of your life.

Love of your life? Getting the love of your life through an app? Yes. Your beshert may be be found through an app. You can order Chinese food so why can’t you possibly order some lovin’?

If using Tinder to find your beshert was becoming difficult (like it was for me), then swipe no further.

27-year-old David Yarus of Brooklyn, New York, has done the entire population of Jewish millennials a massive mitzvah with his creation of JSwipe. It’s the Kosher version of Tinder, safe for Jews of all denominations be it Reform or Orthodox, there’s even the option of “willing to convert.”

As some call us the the “hook-up” generation for using such dating apps as this and Tinder, Yarus begs to differ. The tech-savvy creator had one intention in mind when he launched JSwipe this past Pesach, “to make love free,” he tells Shalom Life, plus, like many of us, he only wants to date Jewish and marry Jewish.


“JSwipe is more than just a way to find dates, it’s a way to connect the Jewish people, and keep our traditions alive,” he says.

Yarus is ready to do as he puts it “Mitzvahs on Mitzvahs” for the Jewish community through JSwipe. He lives and breathes our generation of social media, mobile technology, and pop culture and knew JSwipe was an opportunity to maximize relationships and reconnect members of the tribe in every corner of the world.

He adds that the idea of JSwipe came into existence when he had his first swipe on Tinder.

“We’re a busy generation, the ROI isn’t there on online dating sites, and most of us don’t have the time to search through thousands of profiles for love. JSwipe is mobile chatting, and makes for an easier more comfortable situation for most. It’s all about the user experience.”

It takes about a minute to download the app and create a user profile. The app is complete with Stars of David, and quirky sayings like “Mazel Tov, You and David have matched!”

Since JSwipe has launched there has been over 8 million swipes, 400,000 chats, and users in over 70 countries. Yarus even tells me there are JSwipe users in China! He is more than a founder but a user too.

So next time you’re on JSwipe (check it out on Twitter), be sure to swipe yes to David’s profile for being such a mensch.



Andria Kaplan is ShalomLife’s 89% kosher resident dating/love columnist. Find her on Tinder, but only if you’re Jewish.

Want to share your own Tinder stories, awkward dates, or interesting JDate experiences ? Email Andria at andriakaplan@gmail.com or tweet your suggestions to @ShalomLife, or @AndriaKaplan.

Tune in next Tuesday for the next episode of The Love Jewce.

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