Shalom Life | July 01, 2014

The Love Jewce: An Interview With Shoes by Jews

We speak to Shawn Michael (no, not the wrestler) about their product that "discreetly provides an extra 2-3 inches of height" to shorter men

By: Andria Kaplan

Published: August 26th, 2014 in Business » World

Just imagine what three inches could do for your dating life. But it’s not what you think.

Shoes by Jews, every 5’8” man’s best friend and every Jewish girl’s dream adds almost three inches to your NJB. Yes, this is a real thing. Shoes for men that have a hidden heel so us girls can wear our heels.

Look:

“Shoes By Jews is a new product for men that discreetly provides an extra 2-3 inches of height. We’ve spent two years designing the world’s best height-increasing shoes with the perfect balance of comfort, style and lift. Women report that height is the #1 physical factor they look for in a potential partner, while studies show that extra inches come with higher incomes and job titles. In the dating world and at the office, height is a major asset. Shoes By Jews is here to help level the playing field and give men under 6 feet the chance they deserve.”

This commercial says it all …


Shalom Life even got to chat with CEO and founder Shawn Michael (no, not the wrestler, that’s Shawn Michaels) and his team.

Shalom Life: Shoes By Jews helps Jewish men and all men struggling with height issues to add a couple inches. Have the creators of these shoes been directly affected by height problems?

Shoes By Jews: Absolutely. Shawn Michael, our 5’8″ CEO and founder, had the idea with a few of his also-short-and-Jewish friends when they realized they were shorter than most of the other guys in the bar… and the girls in heels. It’s also been documented by many studies that taller men make more money, are more likely to get a promotion, and women report that height is the #1 physical factor they look for in a potential partner. Our guys decided it was time to level the playing field.

The average height of a Jewish man is 5’8″. Do you think by adding a couple inches more Jewish babies will be made if it means girls can wear heels and men can still feel more confident in their height?

Ha! We can’t speak as to our customers’ desire to procreate, but hopefully the shoes do help bring more couples together. Dating is hard.

How did this idea come to life? Are the creators a mix of men and women?

The company was created by two guy friends, one of whom helped at the beginning of the company before transitioning to a silent partner role. Now the company is a mom and pop startup (Shawn’s girlfriend Rachael, a communications pro, helps run the day to day), with quite a few part-timers (designer, programmer, analyst, marketer) on board as well.

Do you think with the conflicts going on now sales will struggle because of the name of your company?

The events overseas are troubling for all of us of course, but ultimately our product is not related to the conflicts and we trust that people will see it for what it is: a humorously named product that solves a real problem for men who want a couple extra inches of height.

Shawn, what does Shoes by Jews mean for you, on a personal or professional level. You’ve seem to have done your research on height and how it affects daily life.


Shawn Michael

Being in the dating scene (both online and bars) for years — as a shorter than the average guy — I know firsthand the uphill battle that shorter guys have to fight against. It’s well known that most men add 2 inches to their height on their dating profiles, and there’s a reason for that. Knowing most women filter out everyone under 5’11”, men had to respond. The problem is when you make an online date, and then meet up in person, and it’s not what you expected, people are disappointed. I can’t tell you how many female friends have told me about a ‘horror story’ about a guy they met online, only to find he was 3 inches shorter than his profile said.

He might have been a really great guy… but he never had a chance to shine. The same thing applies to women. In their profiles they’re wearing make-up, extensions, heels, you name it. That’s not the real person. But they figure once they’re on the date, their personality will shine and the guy will like them for them. Men should have that same opportunity, and Shoes By Jews can provide that.

Right now, 10% of the men get 90% of the dates. We’re here to even out the playing field. Yes, we have a funny name. Yes, it’s a funny video. But this is serious business, and we’ve got a fantastic solution to an age-old problem. Ultimately, we hope that men lose the stigma of the old clunky platform shoes (these ain’t them), and take advantage of the modern tools available to them in their dating life.


So ladies, I guess we all know what we’ll be getting our boys for Chanukah this year and even if we don’t, I’m sure their moms will be so they can get you!

Andria Kaplan is ShalomLife’s 89% kosher resident dating/love columnist. Find her on Tinder, but only if you’re Jewish.

Want to share your own Tinder stories, awkward dates, or interesting JDate experiences ? Email Andria at andriakaplan@gmail.com or tweet your suggestions to @ShalomLife, or @AndriaKaplan.

Tune in next Tuesday for the next episode of The Love Jewce.

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